At Groove Commerce we design, build, manage, and promote high-converting lead generation websites along with Magento eCommerce websites (highlighting our Magento Gold Partner status). We are dedicated to providing the complete package of web design, development and marketing under one roof — creating the best user experience from the search engine result to landing page to website to shopping cart.
This comprehensive approach allows our clients to create a more consistent customer experience and to make sure all their marketing efforts are working together for the best possible results.
This is How We Roll: The Groove Story
Once upon a time… Inspired to create a web company that would serve the vast needs of the growing eCommerce industry, CEO Ethan Giffin founded Groove Commerce, a boutique web agency providing enterprise-level services, in 2007. Since its inception, Groove Commerce has become a trusted source in the field, and one of the premiere web design and development companies in the mid-Atlantic region collaborating with national and international clients.
From the company’s starting days well into our promising future we continue to promise clients the dedication and late-night hours of a small start-up combined with the professional expertise of a Fortune 500. We promise our customer service is personal, plainspoken and always available.
Our Expert Domestically-Based Team
Groove Commerce has assembled a team of experts in their fields – SEO, Usabilty, Design, Programming, eCommerce, Online Marketing – and they’re all in-house right here on the east coast, which means easier collaboration and better communication within our company and with our clients.


