For someone working in eCommerce, I have pretty high expectations when it comes to my shopping experience. (Turns out, so do regular shoppers.) So, when I have a positive experience or notice something good happening on multiple sites, I feel it’s my duty to tell you about it, so you can implement it or repurpose it for your eCommerce shop. This month’s Design 1, 2, 3 focuses on some trends I’ve been seeing recently. Read Full Article

Magento’s layout XML can be intimidating for a developer, new developers in particular. Because there is so much flexibility with XML inside of the Magento framework, there is a lot to learn. One of the most powerful functions you should master when in the layout XML is the ability to group, focus, and/or segment your XML code with Layout Update Handles.

Read Full Article

eCommerce is constantly evolving and your strategy should be too. If not, the competition will eat you for breakfast (num num). The first step in your eCommerce strategy moving forward should be a thorough eCommerce site analysis. Your site needs to be firing on all cylinders before you focus on increasing traffic. This means it should be optimized using current industry best practices and converting visitors to customers. Keep reading to see a few of things I look for while auditing an eCommerce website.

Read Full Article

Launching a custom Magento e-commerce website is a large undertaking with multiple parties involved. Before you “flip the switch” and start watching your conversion rate climb – you must travel a long road paved with challenges. The key to overcoming challenges and launching a successful Magento website is an in-depth “evidence gathering” stage. As a Magento Project Manager for Groove Commerce, I want to take a few minutes to focus on evidence gathering and how to make sure you know exactly what a client wants in the end results.

Read Full Article

Long gone is the notion that everything must be ‘above the fold’ (included in the top 600-800 px of a page) on a homepage web design. Numerous user tests and anecdotal evidence has uncovered that yes, users can and do scroll. This isn’t to say that what’s above the fold isn’t important, because it is. Very important. Read Full Article

When considering an ecommerce platform transition, you must learn which questions to ask before you can get answers. March’s webinar helps you prepare for a move to Magento by walking you through all the steps necessary for a successful transition. From SEO, to catalog optimization, to defining a realistic timeline and budget, you won’t want to miss this one if a Move to Magento is in your future.

Watch This Video