Follow us on the Evolving eCommerce blog as we muse on everything from usability design to SEO tips, Magento extensions to e-mail marketing, and everything in between. We’re moving eCommerce forward as technology improves, as your business changes and your customers adapt.
The holiday season means something a bit different to a marketer than it does to everyday folk. Instead of imagining picturesque scenes of stockings being hung by the chimney and holiday parties, marketers tend to have visions of promotions and landing pages dancing in their heads.
Every eCommerce store wants to make more money during the holiday season. Chances are, they can accomplish that. In 2012, holiday spending increased 14% to $42.3 billion. Cyber Monday shopping alone brought in $1.46 billion, making it the heaviest online spending day of the year for three years running. Read Full Article
Congratulations, you have succeeded in bringing a few hundred visitors to your site this past month but let me guess, zero sales right? I know that it can be tough to work day and night trying to drive quality visitors to your site, but getting the right traffic, and enough of it is only one piece of the puzzle. In this post I will focus on another piece of the puzzle that is often overlooked, your store’s appeal factor. The reality is that it is easier than ever before to shop online with more options than any one person could ever handle. The bottom line is that if your store does not appeal to visitors it will never succeed. Below are my 8 main reasons why your site is pushing away customers and what you can do about it. Read Full Article
As we turned the corner into our 5th year, last year, I began to feel that something was missing from our organization. What was missing was a thread. A thread that wove all of the elements of our agency together from technology to creativity, and from creativity to culture.
It has been over a year since I began to map out a vision for Groove’s new world headquarters. This week, that vision became an amazing reality. Read Full Article
Oct 11, 2013
Often discussed in weekly status meetings here at Groove is traffic to our clients’ websites and what is generating more traffic – PPC or Organic. And much like a gang rivalry, it’s one vs. the other. Of course paid ads aren’t meeting SEO keywords in a dimly lit alley to defend their turf, but it is important to fully understand what is driving traffic to your website, how it can be improved upon and what industry trends are happening. Read Full Article
What is a lead generation website you ask? Well after talking to our development team, I’ve figured out that it’s essentially every other website besides eCommerce sites. The name literally means to gain leads (clients/business/followers) with the use of a website. Some websites do a better job at attracting new leads, and we’ve been able to prove time after time that a website’s design and usability is one of the key factor in determining how successful that site performs. Read Full Article
As a recent college graduate, I am still in the denial and depression stage of post college life. Meanwhile, my parents have already turned my bedroom into their personal office space and celebrated being empty nesters who no longer have to pay tuition bills, and can now vacation in Hawaii. And I, their beloved son, sit at a desk, stomaching the realization that this will be life for the better part of twelve months a year, for the next forty-five years. Read Full Article