SEO is like caffeine for your ecommerce store. Too little and you don’t get results –too much and it becomes unhealthy. But if used correctly, you can really jumpstart your online presence and increase online sales. With Google’s ever-changing algorithms the fear of over-optimization haunts many SEO strategists. But these changes are meant to make Google better and penalize the bad guys, blackhat marketers, and scammers looking to use low-quality content to outrank those of us who do it right. So sites that use good, clean, wholesome SEO practices, should have nothing to fear.

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The Groove Commerce marketing team focuses strongly on tailoring link building strategies for our recurring client base. Link building is used to increase organic rankings through SEO, but why exactly is link building so vital and what are the primary tactics that go into creating a successful link building strategy?

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For someone working in eCommerce, I have pretty high expectations when it comes to my shopping experience. (Turns out, so do regular shoppers.) So, when I have a positive experience or notice something good happening on multiple sites, I feel it’s my duty to tell you about it, so you can implement it or repurpose it for your eCommerce shop. This month’s Design 1, 2, 3 focuses on some trends I’ve been seeing recently. Read Full Article

Magento’s layout XML can be intimidating for a developer, new developers in particular. Because there is so much flexibility with XML inside of the Magento framework, there is a lot to learn. One of the most powerful functions you should master when in the layout XML is the ability to group, focus, and/or segment your XML code with Layout Update Handles.

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eCommerce is constantly evolving and your strategy should be too. If not, the competition will eat you for breakfast (num num). The first step in your eCommerce strategy moving forward should be a thorough eCommerce site analysis. Your site needs to be firing on all cylinders before you focus on increasing traffic. This means it should be optimized using current industry best practices and converting visitors to customers. Keep reading to see a few of things I look for while auditing an eCommerce website.

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Launching a custom Magento e-commerce website is a large undertaking with multiple parties involved. Before you “flip the switch” and start watching your conversion rate climb – you must travel a long road paved with challenges. The key to overcoming challenges and launching a successful Magento website is an in-depth “evidence gathering” stage. As a Magento Project Manager for Groove Commerce, I want to take a few minutes to focus on evidence gathering and how to make sure you know exactly what a client wants in the end results.

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