Great pictures are so essential for your eCommerce website. They literally sell your product, usually more than your description. We always let our clients know this because we know how much more successful they’ll be with professionally shot and edited product photos. Now, does the same go for product videos?
According to an interview with Brendon Sinclair he experienced a 300-400% increase in conversion using a video review versus a text review…and this was for a book. Read the rest …
According to Internet Retailer, below are the top ten converting online retailers for March, 2008, all of which had to have at least 500,000 visits during the month:
What’s your conversion rate?
Read more at Internet Retailer!
The greatest threat to Google’s ad business may not be Microsoft, Yahoo, or Facebook, but rather the group of people they work so hard to cater their company to - their users. Here’s how: As mobile phone technology advances, more and more people are content to browse the internet through their cell phones. Read the rest …
I used to look through copies of my father’s Sportsman’s Guide magazine each time it arrived at our door. The contents were very appealing to a growing boy - fishing, camping, camouflage, and all sorts of fun outdoor and survival gear. Now that I find myself immersed in the wonderful world of eCommerce, I like to browse the outdoor retailer’s website, SportsmansGuide.com. Except instead of shopping, I’m looking to analyze the site from the perspectives of design and marketing and the overall effectiveness of the site in guiding me towards a purchase. Here’s what I’ve learned… Read the rest …
It’s that time of year again and we are looking for a great intern to work with us on web marketing projects. Are you ready for the challenge?
Here are the details…
Read the rest …
Shipping Supply, an online retailer of shipping and packaging products based out of Sussex, WI, came to us a few months back looking to take their site to the next level. Their site was fairly well-optimized and came with a high conversion rate and top rankings in the search engines, making our job of taking it to the next level even more of a challenge. Read the rest …
We’ve taken a short break from blogging - but now were back with news on our latest launch! Kidz-Med, a multi-channel retailer specializing in children’s health care products, came to us looking for an eCommerce site to showcase their small, but highly popular product line. In conjunction with conversion rate marketing firm, Future Now, we were able to Read the rest …
The Maryland General Assembly passed a 6 percent computer services sales tax during its recent special session. This new law will hurt businesses like us throughout the state. It stifles innovation, makes Maryland businesses less competitive than others, and slows job growth while pushing some jobs out of state. This tax could cripple growing companies like ours.
Please take a few minutes to visit http://www.MarylandNeedsIT.org. The site includes details about this new tax and quick and easy tools to help you contact your legislators.
I encourage you to learn more and take a few minutes to contact your state lawmakers to urge them to repeal this costly tax.
This is VERY important for Maryland’s future. Thank you for your help!
Pit your eCommerce site’s conversion rate against the current average and see how you stack up. According to Fireclick, conversion rates across a large number of sites are as follows:
Read the rest …
After a very short time off from the holidays, we’re back at it and launching more new and great sites! Our latest: WorldwideShelters.com. Read more about what we did for them below:
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