Archive for August, 2008

After nearly 4 years in the “lab”, Google Suggest has graduated.  For those unfamiliar, Google Suggest is a service not unlike Yahoo! Search Assist, which offers to complete a user’s query in real time based on some of the most popular searches.  The change could have more of an effect on some eCommerce Sites than they’d think: Keep Reading ›

Our good friend Bryan Eisenberg of Future Now and Tom Leung from Google are launching a online webminar tomorrow in support of the new book “Always Be Testing.”  This new series is going to happen once a month, with the topic tomorrow being Landing Page headlines and calls to action.

The cost?  It’s Free, so there is no reason not to sign up.

Register Here:
http://www.futurenowinc.com/abtwebinar.htm

P.S. – Want a special treat?  Look for my story on Page 52 of the book.

Your product pages are the last stop a visitor to your site will make before adding something to their cart - so how do you get them to hit the add button? Since the indisputable goal of a product page is to convince a user to add the product to their cart, we want to discuss how to get them to reach that goal, and not necessarily deal with what happens when they begin your checkout process (that’s for another post!). In the world of eCommerce, it’s often more helpful to dissect your visitors path step-by-step: ask yourself how can you move your visitor from Point A to Point B and not from Point A to Point E? When dealing with product pages, the answer lies in presenting a combination of informative product features and store policies. We’ve put together a checklist of 12 elements that are absolutely essential to making sure your product page is both highly beneficial to your visitors and as high converting as possible! Check them out below:

Keep Reading ›

How can I increase conversion on my product pages? How can I maximize my site search? Why isn’t anyone using my 800 number? These are some of the questions you need to ask yourself when trying to fill the gaps that your eCommerce website may have. In order to increase your revenue with the same amount of traffic, you’ll need to make a few changes to your existing content and/or design (nothing major, we promise!). In no particular order, here are 5 (relatively) easy fixes to increase revenue on your eCommerce site:

Keep Reading ›

Early Sunday morning (post Raven’s game - ouch) I hit the tarmac, heading out to San Jose for the Search Engine Strategies Conference. Without a doubt, San Jose in August is one of my favorite places. Maybe it’s that desert climate.

Well, after some major taxi issues and a computer crash while checking in I finally made it here. I will be staying at The Fairmont, down the street from the convention center, through Wednesday.

I have a pretty busy schedule:

Sunday Night - It’s looking like Blowfish Sushi at Santana Row.

Monday Night - I will be at the IMCharity Party for the The Leukemia and Lymphoma Foundation and the Children’s Hospital.

Tuesday Night - It’s the Google Dance with the Ad.com crew.

Hit me up on Twitter or Facebook if you want to catch up. I would love to meet you.

I am excited to see that my good pal, Bryan Eisenberg of FutureNow, is going to be launching a new book next week at Search Engine Strategies in San Jose. 

Bryan Eisenberg, founder of FutureNow and co-author of the New York Times bestselling books, Waiting For Your Cat to Bark? and Call to Action, will launch Always Be Testing: The Complete Guide to Google Website Optimizer at Search Engine Strategies (SES) San Jose ( http://www.searchenginestrategies.com/sanjose). The event will be held August 18-21, 2008 at the San Jose McEnery Center.

Bryan will be presenting the session “Pay Per Conversation” together with Brett Crosby, Group Manager of Google Analytics and Google Website Optimizer, on the 18th at 11:15am and immediately after, Bryan will be available to sign copies of his book being provided as a courtesy by Google.

I know that here at Groove Commerce we can’t wait to get a copy and see what juicy tidbits are inside.

Have plans November 11th through 14th? Then join me in Las Vegas for PubCon at the Las Vegas Convention Center. The final speakers have been chosen and I am excited to announce that I will be speaking on two eCommerce related panels.

eCommerce and Shopping Cart Optimization - An informative session with one of my favorite panelists, Rob Snell, and Jimmy from Yahoo. This session will take a look specifically at eCommerce sites designed to sell products. Topics include optimization, shopping cart issues, monetary, presentation, and traffic issues.

and

 Interactive Site Reviews : Focus on eCommerce - A very interactive session where Rob Snell and I will beat up your site and try to make you cry, all for the price of admission - no extra charge involved. As the site says… “Anything goes in this session.” If you’ve never been, PubCon is a great show, with great content. Plus what else beats Vegas?

Google recently launched a new web metrics tool that geared towards those in the wonderful world of web marketing. It’s called Google Insights, and though it is very similar to Google Trends, there are definitely some unique features worth checking out.

Keep Reading ›

As a young and growing company, we’re always looking for fresh talent! To keep track of our current openings, we’ve signed up with Standout Jobs and created our own little job portal. Browse through current job openings (hint: we’re hiring!) and read up on the benefits of working at Groove. We greatly encourage anyone with a background or interest in the web design, development, and/or marketing field to visit our new jobs area to learn more!