Archive for February, 2009

If you can make it to New York on March 24th for Search Engine Strategies, you may have a chance to win an extreme makeover and work with Bryan Eisnenberg of Future Now, Tim Ash of SiteTuners, and myself.

I am really looking forward to this panel as both Bryan and Tim rock! I always learn a thing or two from such great minds. It is also an amazing chance for 3 lucky winners to really improve their web sites.

Ready to throw your site in the ring? Submit it here:
http://www.searchenginestrategies.com/newyork/form-makeover.php
Entries must be received by Friday, March 13.

For the search engine marketer, one strategy that often comes into question is the buying and selling of links. As amassing more backlinks plays a huge part in a website’s search rankings, the process of link building has become a considerable part of the search engine marketer’s repertoire. Google has long stated that buying and selling links are against their regulations, and websites that are discovered doing so risk being banned. But what happens when the blogosphere discovers that Google itself is buying links?
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Google finds itself far atop the competition in the overall search engine market share. The latest report from Net Applications has them at 80% of the global market share. Even with that level of domination, Google tests literally everything. If you’re not testing your eCommerce store, you should take a cue from Google. Read on for the Who, What, Why, and Hows of testing.
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