Archive for March, 2009

Slowly but surely, eCommerce businesses are ramping up their social media efforts in attempt to bring in more traffic. Short URLs are a fixture of the social media world, where users of services like Twitter are forced to make each character count. Thankfully, there’s a new tool by the folks at Raven SEO Tools called kl.am, which is a URL shortener much like TinyURL with one big difference: Campaign tagging built in. Read on for how and why you should be using kl.am.
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For those attending the panels and conferences at Search Engine Strategies in New York, make sure you check out the Extreme Makeover: Conversion Edition session at 4:30PM today, in Sutton South.  Bryan Eisenberg, Tim Ash, and myself will be reviewing some proven ways to increase conversion rate, and will be giving away one free “website makeover”.  For details on how to enter, you’ll have to attend the session, but you were planning on doing that anyway, right?!

What an amazing three days last week in Austin, Texas for the inaugural PubCon South. Billed as a regional internet marketing show, PubCon was sold out prior to the event. Not too shabby for a first time show.  With a great turnout and some great minds the only negative was the weather, which was 40 degrees and rainy.

Photo by Lee Odden

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Groove recently launched the complete redesign of online shoe retailer, eFootwear. eFootwear moved from Monster Commerce over to Groove’s customized ASPDotNetStoreFront eCommerce platform. The before and after’s on this one are amazing - check them out below:

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A few years ago tons of companies scrambled to update their web presences to embrace what was being called Web 2.0. The movement is the reason there’s an official Marmite Facebook page, a Nordstrom YouTube channel, and a BuildABear Twitter account. Each of those companies have an official home page as well, to serve as a sort of home base, you know, in case you want investor information from Marmite. Well Skittles has taken Web 2.0 to a whole new level with the newest iteration of their website. So far that its hard to still call it Web 2.0. Read on for more. Keep Reading ›

Jeanine Gajewski has tapped the knowledge and expertise of Groove CEO Ethan Giffin in her piece entitled “Search Me: How To Harness The Power of Search Engines” featured in March 2009’s Baltimore and Washington editions of SmartCEO. Read on for info. Keep Reading ›