Content has always been a problem for many eCommerce sites. Where does it fit in? What more can I possibly write about my products? How can I make my content more appealing? Who actually wants to read this stuff?
Archive for April, 2009
Groove CEO Ethan Giffin to be on BlueSkyFactory.TV Today!
Posted on April 16th, 2009 by Mike Calabrese
Those looking to learn a bit of Social Media, eCommerce optimization, email marketing, and much more, you’ll want to watch today’s weekly installment of Blue Sky Factory TV, as Groove Commerce CEO Ethan Giffin will be appearing. Hosted by BSF’s CEO Greg Cangialosi, the show will also feature Amber Naslund of Radian 6. So if you’re in the mood to listen to two Baltimore CEO’s chat it up, head over to Blue Sky Factory TV at 4PM EST.
12 of the Best SEO Plugins for Wordpress
Posted on April 14th, 2009 by Mike Calabrese
I’ve put together a list of the top SEO plugins for Wordpress for those of you who are looking to increase organic traffic and help organize your SEO efforts. These SEO plugins give you every advantage necessary to start achieving top rankings for your Wordpress site, so check ‘em out!
Tracking Multiple Sales from a Single AdWords Ad Click
Posted on April 13th, 2009 by Mike Pantoliano
In determining the effectiveness of a particular AdWords campaign for an eCommerce store we often turn to the all important cost per conversion metric. At the highest level, you can compare the amount spent per sale in a given time period to your costs and/or profit margins, and determine a return on your ad spend. However, without some tinkering, most of the reports generated from AdWords will only count one conversion per click by default. But what if one of those clicks leads to multiple sales? I’ll show you how to have AdWords give you credit for multiple conversions, and determine a truer cost per conversion. Keep Reading ›
