Archive for November, 2009

I recently made a dSLR camera purchase. I put a lot of research into it, and even though Amazon.com won out (they had this amazing rebate), I checked out some of the area camera stores online to whet my spending appetite.

Someone had recommended a store, so I started at that website. They have a fairly good site with some good things going on: product comparison functionality, browsing refinements, detailed product information, etc. But as a designer, I just couldn’t get past some of their fundamental design mistakes. Keep Reading ›

We’re happy to announce the recent launch of our latest eCommerce website design: PCFallon.com. We first met the owners of P.C. Fallon at the Internet Retailer Conference in Boston back in June this year. Groove took a look at their website during a free consultation and offered a few suggestions to improve P.C. Fallon’s usability, design and conversions. About a month later, Groove and P.C. Fallon decided to work together on a new website. The goals of the new website were: 1. Make the P.C. Fallon brand more consistent, 2. Structure the navigation better, and 3. Increase their conversion rate with a streamlined and usable design.

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As I write this post, Google is holding an event detailing their operating system called “Google Chrome OS,” in which absolutely everything is stored in the cloud. While sitting in the front row of this event, Danny Sullivan of Search Engine Land somehow managed to post a mini-bombshell feature covering another big change for Google in 2010–a change that will ultimately effect every web user: a new Google Search interface. Read on for a sneak peek
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Before I looked into the topic, I just thought credibility was about being plausible. Would users come to my websites and think the information on them was legitimate? I’m not far off, but credibility is a complex beast that does not need to rely on intuition alone. I found three studies (sources and links at the end of the post) that discussed what is credibility, why is credibility important, what affects credibility and by how much. Wait a second—by how much? That’s right! A website’s credibility and the items affecting it can actually be measured, and this means you can rely on scientific data over your intuition. Keep Reading ›