Archive for January, 2010

How’s Your Online Consistency?

by Robert Spangler. Posted on January 26th, 2010 in Online Marketing

We all know that brand consistency is necessary between your different print marketing efforts. When you get your business card redesigned, you know it’s time to revisit your letterhead and collateral as well.

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Overall, the discount perfume website that I’ve chosen for this month’s Design 1, 2, 3 isn’t actually too bad. I don’t love the aesthetic of the site, but it’s nice for what it is: pastel hues and simple text links all fairly well organized to create a visual hierarchy. The security assurances and phone number are prominent. Here’s what the top 500 pixels of the homepage looks like: (The company logo has been purposely removed for this post.)

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Win Free Shipping Supplies for a Year

by Mike Pantoliano. Posted on January 11th, 2010 in Email Marketing

Groove Commerce client Shipping Supply worked up a pretty spiffy contest that’s getting some cool press. Shipping Supply is giving away free shipping supplies for one whole year to one lucky fan…Facebook Fan, that is. Groove Commerce was thrilled to design the landing page and email for this contest, so read on to take a look.

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