Archive for February, 2010

I use Google Analytics constantly. It is a permanently opened tab in my browser from the minute I walk in the door. I have some experience with other Analytics packages, but for the most part, you just can’t beat the value that GA provides. Over the years, GA has slowly rolled out formerly enterprise-only features to its users, making the decision to use it over a paid package much easier. That said, there’s still plenty of improvements Google Analytics can make to further back those paid solutions into a corner.

Of all the things that February represents in America: Black History Month, American History Month, Heart Month, Snack Food Month, Children’s Dental Health Month, International Friendship Month; February is widely known for being the month of loooooove, by which I mean artificial hearts and gift exchanges. Yup, Valentine’s Day. The most romantic eCommerce day of them all!