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FutureNow Announces Launch of New Book at SES San Jose

I am excited to see that my good pal, Bryan Eisenberg of FutureNow, is going to be launching a new book next week at Search Engine Strategies in San Jose. 

Bryan Eisenberg, founder of FutureNow and co-author of the New York Times bestselling books, Waiting For Your Cat to Bark? and Call to Action, will launch Always Be Testing: The Complete Guide to Google Website Optimizer at Search Engine Strategies (SES) San Jose ( http://www.searchenginestrategies.com/sanjose). The event will be held August 18-21, 2008 at the San Jose McEnery Center.

Bryan will be presenting the session “Pay Per Conversation” together with Brett Crosby, Group Manager of Google Analytics and Google Website Optimizer, on the 18th at 11:15am and immediately after, Bryan will be available to sign copies of his book being provided as a courtesy by Google.

I know that here at Groove Commerce we can’t wait to get a copy and see what juicy tidbits are inside.

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Ethan Giffin, CEO

Groove Commerce is the brainchild of CEO Ethan Giffin, an industry expert in eCommerce, e-marketing and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility and web analytics. Ethan is regularly invited to speak at the industry's top conferences, including: Internet Retailer, SMX West, PubCon and SES.

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