eCommerce Web Site Design Blog Posts

Decisions, Decisions, Decisions. With the election growing nearer, you may still be undecided. Let me do my part to help you decide. May I present, the John McCain vs. Barack Obama eCommerce Website Analysis. Read on to find out if our US presidential candidates have their eCommerce stores in order.

Your product pages are the last stop a visitor to your site will make before adding something to their cart – so how do you get them to hit the add button? Since the indisputable goal of a product page is to convince a user to add the product to their cart, we want to discuss how to get them to reach that goal, and not necessarily deal with what happens when they begin your checkout process (that’s for another post!). In the world of eCommerce, it’s often more helpful to dissect your visitors path step-by-step: ask yourself how can you move your visitor from Point A to Point B and not from Point A to Point E? When dealing with product pages, the answer lies in presenting a combination of informative product features and store policies. We’ve put together a checklist of 12 elements that are absolutely essential to making sure your product page is both highly beneficial to your visitors and as high converting as possible! Check them out below:

How can I increase conversion on my product pages? How can I maximize my site search? Why isn’t anyone using my 800 number? These are some of the questions you need to ask yourself when trying to fill the gaps that your eCommerce website may have. In order to increase your revenue with the same amount of traffic, you’ll need to make a few changes to your existing content and/or design (nothing major, we promise!). In no particular order, here are 5 (relatively) easy fixes to increase revenue on your eCommerce site:

We’re happy to announce the launch of LocationStore.com on our eCommerce platform! The GPS products retailer can now benefit from a highly functional and user-friendly eCommerce platform from which it can grow its business exponentially.

I used to look through copies of my father’s Sportsman’s Guide magazine each time it arrived at our door. The contents were very appealing to a growing boy – fishing, camping, camouflage, and all sorts of fun outdoor and survival gear. Now that I find myself immersed in the wonderful world of eCommerce, I like to browse the outdoor retailer’s website, SportsmansGuide.com. Except instead of shopping, I’m looking to analyze the site from the perspectives of design and marketing and the overall effectiveness of the site in guiding me towards a purchase. Here’s what I’ve learned…

Shipping Supply, an online retailer of shipping and packaging products based out of Sussex, WI, came to us a few months back looking to take their site to the next level. Their site was fairly well-optimized and came with a high conversion rate and top rankings in the search engines, making our job of taking it to the next level even more of a challenge.

After a very short time off from the holidays, we’re back at it and launching more new and great sites! Our latest: WorldwideShelters.com. Read more about what we did for them below:

Our latest site launch is for Maryland-based computer services company, MainBrain. They provide PC and networking services to businesses and individuals throughout most of Maryland. So what did they want from us?

Think your eCommerce site could perform better? Let us tell you! We’ve been chosen by Internet Retailer to participate in their Web Design ‘08 Conference coming up in January next year. We’ll be heading down to Miami, Florida to give 12 lucky eCommerce site owners free consultations and reviews on their web sites.

All websites (from content to commerce) should be as accessible as possible. I could get into a long series of paragraphed rants about that topic, but I’ll save that for another day . For more on web standards and accessibility you can check out Roger Johansson’s write up.

One thing that is often overlooked in regards to accessibility and usability is the Checkout Progress Bar.  This article is more of a tutorial for designers and front-end developers on how to build out an accessible Checkout Progress Bar without using hotspots or a large amount of images.