Online Conversion Blog Posts

As I write this post, Google is holding an event detailing their operating system called “Google Chrome OS,” in which absolutely everything is stored in the cloud. While sitting in the front row of this event, Danny Sullivan of Search Engine Land somehow managed to post a mini-bombshell feature covering another big change for Google in 2010–a change that will ultimately effect every web user: a new Google Search interface. Read on for a sneak peek
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For those attending the panels and conferences at Search Engine Strategies in New York, make sure you check out the Extreme Makeover: Conversion Edition session at 4:30PM today, in Sutton South.  Bryan Eisenberg, Tim Ash, and myself will be reviewing some proven ways to increase conversion rate, and will be giving away one free “website makeover”.  For details on how to enter, you’ll have to attend the session, but you were planning on doing that anyway, right?!

If you can make it to New York on March 24th for Search Engine Strategies, you may have a chance to win an extreme makeover and work with Bryan Eisnenberg of Future Now, Tim Ash of SiteTuners, and myself.

I am really looking forward to this panel as both Bryan and Tim rock! I always learn a thing or two from such great minds. It is also an amazing chance for 3 lucky winners to really improve their web sites.

Ready to throw your site in the ring? Submit it here:
http://www.searchenginestrategies.com/newyork/form-makeover.php
Entries must be received by Friday, March 13.

Our good friend Bryan Eisenberg of Future Now and Tom Leung from Google are launching a online webminar tomorrow in support of the new book “Always Be Testing.”  This new series is going to happen once a month, with the topic tomorrow being Landing Page headlines and calls to action.

The cost?  It’s Free, so there is no reason not to sign up.

Register Here:
http://www.futurenowinc.com/abtwebinar.htm

P.S. – Want a special treat?  Look for my story on Page 52 of the book.

Your product pages are the last stop a visitor to your site will make before adding something to their cart - so how do you get them to hit the add button? Since the indisputable goal of a product page is to convince a user to add the product to their cart, we want to discuss how to get them to reach that goal, and not necessarily deal with what happens when they begin your checkout process (that’s for another post!). In the world of eCommerce, it’s often more helpful to dissect your visitors path step-by-step: ask yourself how can you move your visitor from Point A to Point B and not from Point A to Point E? When dealing with product pages, the answer lies in presenting a combination of informative product features and store policies. We’ve put together a checklist of 12 elements that are absolutely essential to making sure your product page is both highly beneficial to your visitors and as high converting as possible! Check them out below:

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I am excited to see that my good pal, Bryan Eisenberg of FutureNow, is going to be launching a new book next week at Search Engine Strategies in San Jose. 

Bryan Eisenberg, founder of FutureNow and co-author of the New York Times bestselling books, Waiting For Your Cat to Bark? and Call to Action, will launch Always Be Testing: The Complete Guide to Google Website Optimizer at Search Engine Strategies (SES) San Jose ( http://www.searchenginestrategies.com/sanjose). The event will be held August 18-21, 2008 at the San Jose McEnery Center.

Bryan will be presenting the session “Pay Per Conversation” together with Brett Crosby, Group Manager of Google Analytics and Google Website Optimizer, on the 18th at 11:15am and immediately after, Bryan will be available to sign copies of his book being provided as a courtesy by Google.

I know that here at Groove Commerce we can’t wait to get a copy and see what juicy tidbits are inside.

With billions and billions of web pages indexed on all the major search engines, the web is certainly getting crowded these days - and competition is more fierce than ever for top search engine rankings. As a local business with a smaller website, how can you market to your customer base online? How can people find out about your local business? How can you generate buzz about your business in your area? Take a look at these 5 methods I put together for you, the local business owner, to gain more online exposure:

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Great pictures are so essential for your eCommerce website. They literally sell your product, usually more than your description. We always let our clients know this because we know how much more successful they’ll be with professionally shot and edited product photos. Now, does the same go for product videos?

According to an interview with Brendon Sinclair he experienced a 300-400% increase in conversion using a video review versus a text review…and this was for a book. Keep Reading ›

According to Internet Retailer, below are the top ten converting online retailers for March, 2008, all of which had to have at least 500,000 visits during the month:

• Office Depot, 20.9%
• QVC, 19%
• VistaPrint, 18.3%
• Roamans, 18.1%
• Lands’ End, 16.2%
• eBay, 15.7%
• 1-800-Flowers.com, 15.5%
• eBags.com, 15.3%
• L.L. Bean, 14.6%
• Pottery Barn Kids, 14.2%

What’s your conversion rate?

Read more at Internet Retailer!

Pit your eCommerce site’s conversion rate against the current average and see how you stack up. According to Fireclick, conversion rates across a large number of sites are as follows:
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