We all know that brand consistency is necessary between your different print marketing efforts. When you get your business card redesigned, you know it’s time to revisit your letterhead and collateral as well.
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Online Marketing Blog Posts
How’s Your Online Consistency?
Posted on January 26th, 2010 by Robert Spangler
Last Minute eCommerce Holiday Checklist - 5 Tips to Boost Sales & Customer Satisfaction
Posted on December 1st, 2009 by Mike Calabrese
Starting around the middle of November, we get a lot of prospective clients who want to work with us but are afraid to touch their site during the holiday season. The general consensus is that they don’t want to take a chance with their website during their busiest, and typically most profitable, time of year. While this may be true, by subscribing to this mantra, eTailers may be missing out on a lot of low-hanging fruit. Instead of leaving your site alone during the holiday season, I strongly urge you take this time to give it a brush up by following the five recommendations below:
Ads Showing Up in Google Suggest
Posted on December 15th, 2008 by Mike Calabrese
This morning, while doing a random search in Google, I noticed a new addition to their suggest tool: ads. It seems that Google has been trying out a lot of little tweaks lately, particular focused on better monetizing their ads. Keep Reading ›
Google Faces Looming Threat
Posted on April 28th, 2008 by Mike Calabrese
The greatest threat to Google’s ad business may not be Microsoft, Yahoo, or Facebook, but rather the group of people they work so hard to cater their company to - their users. Here’s how: As mobile phone technology advances, more and more people are content to browse the internet through their cell phones. Keep Reading ›
