Online Marketing Blog Posts

Through the course of my day marketing our client’s websites, there are tools I use time and time again. Seriously, a day doesn’t go by that I don’t use all the websites listed below at least once! They’re free (at least on some level) and offer lots of information, and there’s absolutely no reason you, as a web marketer or owner of a website, shouldn’t be using them as well.

I recently had the opportunity to attend the 3rd annual Internet Retailer Web Design conference in Orlando, Florida. With an emphasis on design and usability, eTailers from all over the world attended the conference to learn about how they can make specific changes to their websites that affect how a user interacts with it. The biggest highlight of the conference, in my opinion, was the ability for attendees to sit down with web design & marketing companies and have their sites reviewed.

We all know that brand consistency is necessary between your different print marketing efforts. When you get your business card redesigned, you know it’s time to revisit your letterhead and collateral as well.

Starting around the middle of November, we get a lot of prospective clients who want to work with us but are afraid to touch their site during the holiday season. The general consensus is that they don’t want to take a chance with their website during their busiest, and typically most profitable, time of year. While this may be true, by subscribing to this mantra, eTailers may be missing out on a lot of low-hanging fruit. Instead of leaving your site alone during the holiday season, I strongly urge you take this time to give it a brush up by following the five recommendations below:

This morning, while doing a random search in Google, I noticed a new addition to their suggest tool: ads. It seems that Google has been trying out a lot of little tweaks lately, particular focused on better monetizing their ads.

The greatest threat to Google’s ad business may not be Microsoft, Yahoo, or Facebook, but rather the group of people they work so hard to cater their company to – their users. Here’s how: As mobile phone technology advances, more and more people are content to browse the internet through their cell phones.