Social Networking Blog Posts

While many businesses are still chomping at the bit to understand social media, one local Baltimore company has proved you can taste success through developing a social following.

Kooper’s Tavern out of Fells Point began its “Chowhound Burger Wagon” service this summer and slowly but surely has developed a loyal group of followers. With their Twitter account @BRGRWagon and their Facebook page, they continue to release updates on their location for the day and other promotional information through these different channels. By utilizing these tools to deliver specific calls to action Koopers is able to see a direct return and reaction from their fan base, thus delivering the element that currently eludes and frustrates most businesses trying to grapple with their social presence.

What an amazing three days last week in Austin, Texas for the inaugural PubCon South. Billed as a regional internet marketing show, PubCon was sold out prior to the event. Not too shabby for a first time show.  With a great turnout and some great minds the only negative was the weather, which was 40 degrees and rainy.

Photo by Lee Odden

A few years ago tons of companies scrambled to update their web presences to embrace what was being called Web 2.0. The movement is the reason there’s an official Marmite Facebook page, a Nordstrom YouTube channel, and a BuildABear Twitter account. Each of those companies have an official home page as well, to serve as a sort of home base, you know, in case you want investor information from Marmite. Well Skittles has taken Web 2.0 to a whole new level with the newest iteration of their website. So far that its hard to still call it Web 2.0. Read on for more.

Today Google announced it has opened up its Google Friend Connect service to anyone willing to give it a shot. It joins every other Google service in having the “beta” tag, so use at your own risk, but there could be some real benefit for bloggers and even eCommerce stores.

According to the Wall Street Journal, Facebook announced this morning that it is planning on launching a new ad system in which marketers can target specific user profiles. They will soon be able to provide their advertisers with the myriad of information that can be found in a single Facebook profile.

It’s about time! The potential value of Facebook has not even been fully realized because a system like this is not in place. The overwhelming benefits of the social networking giant are in their hierarchical organization and the vast amount of information they’ve compiled on all of their users. What have they been waiting for? It’s time they man up, and start using these benefits to their advantage.