Web Analytics Blog Posts

I use Google Analytics constantly. It is a permanently opened tab in my browser from the minute I walk in the door. I have some experience with other Analytics packages, but for the most part, you just can’t beat the value that GA provides. Over the years, GA has slowly rolled out formerly enterprise-only features to its users, making the decision to use it over a paid package much easier. That said, there’s still plenty of improvements Google Analytics can make to further back those paid solutions into a corner.

Google recently launched a new web metrics tool that geared towards those in the wonderful world of web marketing. It’s called Google Insights, and though it is very similar to Google Trends, there are definitely some unique features worth checking out.

In the eCommerce world, everyone is looking for a benchmark, a standard from which they can measure their own site against. Are my 10,000 monthly visits average for my industry or am I at the bottom of the barrel? What’s the deal with my 1% conversion rate? Ideally, you’d like to compare yourself to the competing companies in your industry. So why not figure out what they’re earning? Here’s a great way to estimate what your competitors are making on a monthly basis:

Like children, it’s always exciting to see your clients hit different milestones. A Touch of Brass came to us in late 2004 with a desire to increase their online business threefold and we have done just that. But with a design dating back to 2005, we all decided it was time to add a fresh coat of paint. Today, I am proud to announce the launch of their next generation eCommerce web site.

Rand Schulman that is…. Our friend (and mentor) Rand was interviewed over at Stone Temple Consulting on the state of web analytics, his amazing background and the real low down on what happened at Web Side Story. As a former Web Side Story customer it was disappointing to see the mass exodus after the so called takeunder.

Read the whole story her:
http://www.stonetemple.com/articles/interview-rand-schulman.shtml

If you haven’t seen the new version of Google Analytics, then you need to check it out. I am incredibly impressed with the depth of features for a free product. I was also impressed with the new design and usability – you can see the Jeffrey Veen Touch. Avinash Kaushik, an Analytics Evangelist for Google, writes about the first five things to do in v2 of Google Analytics, check it out!