Comments on: Design 1, 2, 3: Better Form To Increase Magazine Subscriptions http://www.groovecommerce.com/ecommerce-blog/ecommerce-web-site-design/design-1-2-3-better-form-to-increase-magazine-subscriptions/ Fri, 03 Sep 2010 07:26:07 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: heather http://www.groovecommerce.com/ecommerce-blog/ecommerce-web-site-design/design-1-2-3-better-form-to-increase-magazine-subscriptions/comment-page-1/#comment-8178 heather Thu, 10 Dec 2009 15:25:52 +0000 http://www.groovecommerce.com/?p=2211#comment-8178 Merchant Pro - Yeah, I've had clients that say it is necessary. But there are development ways to get around it so that when the user enters their card number the system knows what the card type is (5 - MC, 4 - Visa, 3 - AMEX, ? - Discover?). And I think that extra bit of work in the back end is better than making the user fill out one more dropdown or text box. Merchant Pro – Yeah, I’ve had clients that say it is necessary. But there are development ways to get around it so that when the user enters their card number the system knows what the card type is (5 – MC, 4 – Visa, 3 – AMEX, ? – Discover?). And I think that extra bit of work in the back end is better than making the user fill out one more dropdown or text box.

]]> By: Merchant Account Pro http://www.groovecommerce.com/ecommerce-blog/ecommerce-web-site-design/design-1-2-3-better-form-to-increase-magazine-subscriptions/comment-page-1/#comment-8177 Merchant Account Pro Thu, 12 Nov 2009 00:20:13 +0000 http://www.groovecommerce.com/?p=2211#comment-8177 I agree with all that is said. I would also comment on number 2. There is no need for them to ask which type of card it is. That kind of information is not processed or needed to process a credit card transaction. I agree with all that is said. I would also comment on number 2. There is no need for them to ask which type of card it is. That kind of information is not processed or needed to process a credit card transaction.

]]> By: Darpan Munjal http://www.groovecommerce.com/ecommerce-blog/ecommerce-web-site-design/design-1-2-3-better-form-to-increase-magazine-subscriptions/comment-page-1/#comment-8176 Darpan Munjal Mon, 09 Nov 2009 04:29:57 +0000 http://www.groovecommerce.com/?p=2211#comment-8176 Good points. It is amazing how small improvements can make a noticeable difference in the overall conversion. I had written a related article few days ago around 15 usability tips to increase the conversion rate (http://www.commercewiki.com/ecommerce/usability-checkout-tips) where I had suggested to cut down on unnecessary fields in the checkout process - but I agree with your point about adding a check box to confirm that the bill to/ship to are same. Good points. It is amazing how small improvements can make a noticeable difference in the overall conversion. I had written a related article few days ago around 15 usability tips to increase the conversion rate (http://www.commercewiki.com/ecommerce/usability-checkout-tips) where I had suggested to cut down on unnecessary fields in the checkout process – but I agree with your point about adding a check box to confirm that the bill to/ship to are same.

]]> By: heather http://www.groovecommerce.com/ecommerce-blog/ecommerce-web-site-design/design-1-2-3-better-form-to-increase-magazine-subscriptions/comment-page-1/#comment-8175 heather Thu, 29 Oct 2009 17:49:26 +0000 http://www.groovecommerce.com/?p=2211#comment-8175 Yeah, I definitely agree Joel. I understand that security assurances can be on the gaudy side, particularly in the eyes of graphic design pros, but that's just not a good enough excuse not to include them. I bet some people are willing to still put in their info because it's such a reputable mag, but I have no doubts the numbers would increase if they added security assurances. Yeah, I definitely agree Joel. I understand that security assurances can be on the gaudy side, particularly in the eyes of graphic design pros, but that’s just not a good enough excuse not to include them. I bet some people are willing to still put in their info because it’s such a reputable mag, but I have no doubts the numbers would increase if they added security assurances.

]]> By: Joel http://www.groovecommerce.com/ecommerce-blog/ecommerce-web-site-design/design-1-2-3-better-form-to-increase-magazine-subscriptions/comment-page-1/#comment-8174 Joel Wed, 28 Oct 2009 17:06:04 +0000 http://www.groovecommerce.com/?p=2211#comment-8174 Those giant credit card images feel incredibly antiquated to me. As for item #3, I am honestly surprised they have no security assurances whatsoever on this form. Even if people don't read them in detail, they still expect to see them in some capacity. That absence can turn off potentially nervous shoppers. Those giant credit card images feel incredibly antiquated to me.

As for item #3, I am honestly surprised they have no security assurances whatsoever on this form. Even if people don’t read them in detail, they still expect to see them in some capacity. That absence can turn off potentially nervous shoppers.

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