Jeanine Gajewski has tapped the knowledge and expertise of Groove CEO Ethan Giffin in her piece entitled “Search Me: How To Harness The Power of Search Engines” featured in March 2009′s Baltimore and Washington editions of SmartCEO. Read on for info.
If you’ve gone through the trouble of setting up a Web site, chances are you want some potential customers to drop by. One sure-fire way to lure more traffic is to secure a place atop the search results when a Web surfer types a relevant keyword into a search engine like Google, Yahoo!, or MSN. But what is the secret to attaining – and keeping – a coveted high ranking?
David Eisner, Chris Miles, and Ethan Giffin were asked to answer that question for SmartCEO. You can find the article on pages 22 and 46 of the Baltimore and Washington editions respectively.
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