We’re happy to announce the recent launch of our latest eCommerce website design: PCFallon.com. We first met the owners of P.C. Fallon at the Internet Retailer Conference in Boston back in June this year. Groove took a look at their website during a free consultation and offered a few suggestions to improve P.C. Fallon’s usability, design and conversions. About a month later, Groove and P.C. Fallon decided to work together on a new website. The goals of the new website were: 1. Make the P.C. Fallon brand more consistent, 2. Structure the navigation better, and 3. Increase their conversion rate with a streamlined and usable design.

Some highlights of the new PCFallon.com include:

• Bedding Products Configurator
• Custom eCommerce Site Search
• One Page Checkout
• Mini Cart
• Stock Availability Display Feature

Take a look at the before and after images below:

Home Page

Category Page

P.C. Fallon, a fine home and bath products retailer, has been on the web since 1998. Their eCommerce website sells products from popular brands such as Crabtree & Evelyn and Caswell-Massey as well as niche brands. Over the years, P.C. Fallon added new products and manufacturers, and ended up with a bloated eCommerce site consisting of drastically, different looking category and product pages. The old design was user-unfriendly and visually inconsistent. With the new design, Groove achieved the consistency P.C. Fallon needed as they expanded their online website. We’re also confident that their new checkout will convert a lot better than their old one!

Shopping Cart

Checkout

Visit the new PCFallon.com and let us know what you think of the new design. You can reach out by leaving a comment below or by contacting us directly.