Holiday Dividers Showing Up on Google SERPs

by Mike Pantoliano. Posted on December 18th, 2008 in Industry News

Every year Google gives it AdWords advertisers a bit of a boost just around Christmas time in the form of eye catching dividers that certainly increase CTR. This year is no different, take a look for yourself! I’ve found a few good ones, but I’d be interested to know if you’ve found anymore. Read on for some findings.

Hat tip to Chris Montcalmo at his Monty’s Mega Marketing blog for being one of the first to notice the holiday dividers. You can find them on terms like Christmas, Kwanzaa, Hanukkah, menorah, Christmas tree, and snowman. Looks like they nailed down most of the religions and celebrations during these holiday times.

…but wait. What about The Rest Of Us?! Certainly Google employees don’t want to listen to an Airing of Grievances from their Festivus celebrating brethren.

Phew, Google’s included the Festivus Pole in their SERPs as well.

Frank Costanza would approve (no tinsel, because its distracting). Have you found any others?

One Comment

December 18th, 2008 at 6:00 pm

Chris Monty Says:

Ha! Good catch on the Festivus pole. Thanks for the shout. Happy Holidays!

What Do You Think?