Ads Showing Up in Google Suggest

This morning, while doing a random search in Google, I noticed a new addition to their suggest tool: ads. It seems that Google has been trying out a lot of little tweaks lately, particular focused on better monetizing their ads. This makes perfect sense for Google; because of their sheer traffic volume, if they can identify ways to get more impressions, more clicks and more advertisers, there will be a direct impact on their bottom line.

Check out the screenshot below to see the ad along with Google suggest:

Have you noticed anything different with Google lately?