Serious AdWords users have all likely had a few head scratching moments when delving into their account’s performance. Or maybe it’s a complex keyword match question. Either way, you could spend some time on the phone with someone at Google or search the internet for an answer. Now, you can use Twitter and get an answer straight from the horse’s mouth. Read on for how.
Both @AdwordsPro and @AdWordsProSarah are Google AdWords Professionals answering questions from curious users.
Some bits of info:
Does my search partners CTR affect the overall ad group Q S (quality score)? That’s lower, much lower, than Google Search.
Correct. QS data is only collected on Google.com when the users search matches your keyword exactly
how much data do you need to analyze a new AdWords account? Mine needs serious help but only ran ads for 3 days as a test.
For search campaigns I recommend about 2 weeks – but it has to do more with the number of impressions you get in that time
I have stopped ads on Google AdWords for one of our websites some time ago but still noticing 1-2 paid clicks a day on Google Analytics.
probably an issue with a campaign cookie. If users revisit the site directly/via bookmark, the cookie wont be overwritten
On a couple of occasions I’ve seen conversations continue past a simple Q and A as well. Even without any questions, I’ve found following these AdWords Professionals quite useful. Definitely a very cool use of Twitter by the Google AdWords team.
If you’ve never used Twitter and run a PPC campaign, add this to the list of reasons why you should have an account.
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