While many businesses are still chomping at the bit to understand social media, one local Baltimore company has proved you can taste success through developing a social following. 
Kooper’s Tavern out of Fells Point began its “Chowhound Burger Wagon” service this summer and slowly but surely has developed a loyal group of followers. With their Twitter account @BRGRWagon and their Facebook page, they continue to release updates on their location for the day and other promotional information through these different channels. By utilizing these tools to deliver specific calls to action Koopers is able to see a direct return and reaction from their fan base, thus delivering the element that currently eludes and frustrates most businesses trying to grapple with their social presence.
So while we may not all be serving up the tastiest burgers in Baltimore and sweetest potato fries on the East Side of the Harbor, there are definitely some clear takeaways from Koopers’ efforts:
Keep your social media efforts tied to goals. The Chowhound Wagon location goes out daily and through their lunchtime service, the team is able to see just how successful their message was in reaching their followers.- Find ways to encourage interaction with your followers and fans through these channels and not just back to you directly. Allowing other fans to see that you do respond and how you respond brings them further into your social sphere.
- Keep your brand consistent. Do as much as you can to keep the look and verbiage the same across all of your different channels. Inconsistency in the way you speak or the look of your brand can be jarring, and thus prevent people from joining.
So here’s to Kooper’s and the Chowhound Wagon as this month’s recipient of Groove’s Golden Shopping Cart award in Social Media. Keep those burgers coming!
Do you know a company that is cashing in because of excellence in their online presence? E-mail info [at] groovecommerce (dot) com with a nomination for next month’s Golden Shopping Cart Award.
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