Comments on: How’s Your Online Consistency?

By: Talking Ava

Talking Ava — Wed, 07 Apr 2010 08:26:13 +0000

Great points here! It’s essential to check the landing pages and other website analytics of your online presence, as it’s imperative to be aware of which of your campaigns/links are effective or mere busts.

By: Bill Bennett

Bill Bennett — Wed, 03 Feb 2010 04:42:16 +0000

I’m a journalist, not a designer, so my visible brand is extremely minimal. In that sense it is consistent, just black and white mainly sans-serif (The Calibri font from Microsoft Windows).

However, I make a bigger deal out of consistency in my words and language. I make sure I use words the same way each time. I stick with British English rather than American English (I work in Australia and New Zealand where the mother country still holds linguistic sway). My writing style conforms to Australian/New Zealand/British newspaper style books – and so on.

By: Robert Spangler

Robert Spangler — Tue, 26 Jan 2010 20:48:09 +0000

Thanks for your feedback Matt, I definitely agree. (oh, and thanks for the heads up on the tabindex, fixed)

By: Matt Pramschufer

Matt Pramschufer — Tue, 26 Jan 2010 20:25:09 +0000

Rob, good article here. I can not agree more. A great first step for those companies who are reluctant to do a website make over /redesign is to simply make sure their logo looks the same on all materials. If they just updated their email campaign and have a fancy way they are presenting their logo, make sure they take the steps and carry that through all of their marketing material. That way even if their website looks like web .25 and their email looks like web 3.0 at least the viewer can relate the two together based on their logo/mark.