When thinking about ecommerce strategy, you have to think about 3 things – the past, the present, and the future.  What was successful in the past that is still working for you? What are you (and your competitors) doing today? What is on the horizon that you should be thinking about implementing? I have combined all three of these elements in order to provide a list of the top 5 strategies to implement in 2012.

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After a newly formed partnership between WordPress and Federated Media Publishing, WordPress announced that it would give publishers the opportunity to monetize their blogs for free using a new program called WordAds.

Generally, I blog about AdWords topics like Tips to Improve an AdWords Account Limited by Budget because our readers always tell me that they find  Pay per Click tips useful but this recent partnership represents a new opportunity for publishers and marketers alike.
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Surely, last weekend, I wasn’t the only one bombarded with e-mails promising low, limited-time prices; free shipping; and exclusive 2-for-1 deals. How bombarded was I? From Black Friday to the Sunday night before Cyber Monday, my spam e-mail account (yes, I have one of those) had collected 125+ e-mail ads. And just for you, my dear readers, I looked through and turned on images for every single one of those e-mails to bring you this month’s Design 1, 2, 3. Read Full Article

In Magento, XML is arguably the most powerful tool available to developers. Not only is it used to layout the frontend blocks and templates, but it is also sets the framework for the backend admin sections, extension creation, database configuration, and so much more! For a new Magento developer, it can also be one of the most complex features to grasp. Here are some of the best practices and a few useful tips for making your XML work for you:

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November’s webinar addressed one of the biggest concerns we hear form our clients – How will a website redesign affect organic rankings? CEO Ethan Giffin, offers up 10 key ways to maintain SEO rankings through a redesign. Watch the webinar and get your SEO action plan now!

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This holiday season, 39% of consumers plan to consult with social media networks before making holiday purchases. Bizo, a provider of B2B marketing solutions, recently released a survey claiming that 65% of executives view social media as the leading source for holiday marketing initiatives. A study conducted after the 2010 holiday season concluded that small businesses’ utilizing social media saw a 400% increase in website traffic, resulting in additional online and in-store purchases. With such staggering statistics it’s evident that social media should be an integral aspect of any e-commerce holiday marketing initiatives. Below are some tips on how to use social media to maximize your holiday e-commerce sales.

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