Originally, I wanted to write about the prominent multi- vs. single-page checkout debate and which is better. I’ve used many multi-page checkouts that zipped me through the process and others that were never ending. Single-page checkouts can be quicker but also less user-friendly for people with older systems or fewer tech skills. Bottom line? I’m not going to give you an answer to which is better. Too much depends on your website, your audience, your shipping rate, and the information you need/gather during checkout. Instead, I want to refocus your attention on what really matters during checkout (and it’s NOT the number of pages of your checkout.)

Starting around the middle of November, we get a lot of prospective clients who want to work with us but are afraid to touch their site during the holiday season. The general consensus is that they don’t want to take a chance with their website during their busiest, and typically most profitable, time of year. While this may be true, by subscribing to this mantra, eTailers may be missing out on a lot of low-hanging fruit. Instead of leaving your site alone during the holiday season, I strongly urge you take this time to give it a brush up by following the five recommendations below:

We’re happy to announce the recent launch of our latest eCommerce website design: PCFallon.com. We first met the owners of P.C. Fallon at the Internet Retailer Conference in Boston back in June this year. Groove took a look at their website during a free consultation and offered a few suggestions to improve P.C. Fallon’s usability, design and conversions. About a month later, Groove and P.C. Fallon decided to work together on a new website. The goals of the new website were: 1. Make the P.C. Fallon brand more consistent, 2. Structure the navigation better, and 3. Increase their conversion rate with a streamlined and usable design.

Before I looked into the topic, I just thought credibility was about being plausible. Would users come to my websites and think the information on them was legitimate? I’m not far off, but credibility is a complex beast that does not need to rely on intuition alone. I found three studies (sources and links at the end of the post) that discussed what is credibility, why is credibility important, what affects credibility and by how much. Wait a second—by how much? That’s right! A website’s credibility and the items affecting it can actually be measured, and this means you can rely on scientific data over your intuition.

Maryland-based JoS. A. Bank recently launched a redesign of their eCommerce website – JosBank.com. Given the fact that JoS. A. Bank is a Maryland company and the fact that I’m a big fan of their clothes (and sales), I decided to take a look at their recently redesigned website and offer my personal review.