Through the course of my day marketing our client’s websites, there are tools I use time and time again. Seriously, a day doesn’t go by that I don’t use all the websites listed below at least once! They’re free (at least on some level) and offer lots of information, and there’s absolutely no reason you, as a web marketer or owner of a website, shouldn’t be using them as well.
Free Web Marketing Tools You Can’t Live Without
by Mike Calabrese. Posted on March 8th, 2010 in Online Marketing
Back to Basics: 5 Easy Ways to Get a New Website Indexed in the Search Engines
by Mike Calabrese. Posted on March 5th, 2010 in Search Engine Optimization
Getting your new website indexed in the search engines doesn’t have to be difficult. The last thing you want to get stuck with is launching a new website and having to wait a month before the search engines even pick it up! Get indexed as quickly as possible using the 5 methods I’ve outlined below:
Consulting at the Internet Retailer Web Design 2010 Conference
by Mike Calabrese. Posted on March 2nd, 2010 in Online Marketing
I recently had the opportunity to attend the 3rd annual Internet Retailer Web Design conference in Orlando, Florida. With an emphasis on design and usability, eTailers from all over the world attended the conference to learn about how they can make specific changes to their websites that affect how a user interacts with it. The biggest highlight of the conference, in my opinion, was the ability for attendees to sit down with web design & marketing companies and have their sites reviewed.
The Cost of eCommerce
by Heather Van De Mark. Posted on March 1st, 2010 in eCommerce Web Site Design
Last month, I had the pleasure of attending Internet Retailer’s Design and Usability Conference. I met a lot of great people and reviewed a lot of websites. Between site consultations and manning the Groove booth, I didn’t get to see many of the event speakers. I did however make it to Lynette Montgomery’s talk. Montgomery, who is the VP of Direct Marketing at Performance Bicycle, gave a talk titled, Performance Bicycle: An End-to-End Redesign Shifts Its Website into High Gear.
There were many great things in Montgomery’s presentation, but there were also many things missing (which is to be expected in a 30 minute overview). But I think it’s important to address what was missing from her presentation, what is missing from many discussions about building and testing websites, and that is the cost.
8 Ways to Improve Google Analytics
by Mike Pantoliano. Posted on February 17th, 2010 in Web Analytics
I use Google Analytics constantly. It is a permanently opened tab in my browser from the minute I walk in the door. I have some experience with other Analytics packages, but for the most part, you just can’t beat the value that GA provides. Over the years, GA has slowly rolled out formerly enterprise-only features to its users, making the decision to use it over a paid package much easier. That said, there’s still plenty of improvements Google Analytics can make to further back those paid solutions into a corner.
Design 1, 2, 3: A Valentine Paid Link = Chain Pharmacy Fail
by Heather Van De Mark. Posted on February 3rd, 2010 in eCommerce Web Site Design
Of all the things that February represents in America: Black History Month, American History Month, Heart Month, Snack Food Month, Children’s Dental Health Month, International Friendship Month; February is widely known for being the month of loooooove, by which I mean artificial hearts and gift exchanges. Yup, Valentine’s Day. The most romantic eCommerce day of them all!
We all know that brand consistency is necessary between your different print marketing efforts. When you get your business card redesigned, you know it’s time to revisit your letterhead and collateral as well.
Design 1, 2, 3: Discount Perfume eTailer – It’s in the Details
by Heather Van De Mark. Posted on January 12th, 2010 in eCommerce Web Site Design
Overall, the discount perfume website that I’ve chosen for this month’s Design 1, 2, 3 isn’t actually too bad. I don’t love the aesthetic of the site, but it’s nice for what it is: pastel hues and simple text links all fairly well organized to create a visual hierarchy. The security assurances and phone number are prominent. Here’s what the top 500 pixels of the homepage looks like: (The company logo has been purposely removed for this post.)
Win Free Shipping Supplies for a Year
by Mike Pantoliano. Posted on January 11th, 2010 in Email Marketing
Groove Commerce client Shipping Supply worked up a pretty spiffy contest that’s getting some cool press. Shipping Supply is giving away free shipping supplies for one whole year to one lucky fan…Facebook Fan, that is. Groove Commerce was thrilled to design the landing page and email for this contest, so read on to take a look.
GoBeyondIT Gets a Groove Commerce Site Design
by Mike Pantoliano. Posted on December 21st, 2009 in Groove News
Amidst the hustle and bustle of the holidays, Groove Commerce and GoBeyondIT worked tirelessly to launch GoBeyond’s brand new website. So we’re happy to announce the new website is now live! Maryland-based GoBeyondIT specializes in managed IT services for small businesses that are looking to focus on running their business, and not on their IT. Read on for pics and link!
