In my last blog post “3 Things You May Not Have Known about Google AdWords”, I briefly mentioned using Microsoft Excel to create a pivot table in order to find a good starting point for improving Quality Score. A lot of people reached out to me with questions so I decided it would make a great follow up blog.

Pay per Click (PPC) advertising can be time consuming, especially if you are managing multiple accounts. My goal is to help you optimize your accounts efficiently and effectively using available tools.

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I’ve reached the age where wedding bells are ringing—no, not for me!—but for my friends and colleagues. While I thoroughly enjoy reminiscing over free drinks with long lost friends and eating bite-sized gourmet goodies, there is one thing I always, always leave for the last minute: buying the wedding gift. Luckily, my generation has the Internet and I can have a wonderful gift of the couple’s choosing locked down and on its way to them in a matter of minutes. Online shopping, you’re so good to me.

This month’s Design 1, 2, 3 compares my friends’ registries at two different online eTailers: Macy’s and Crate & Barrel. At which site would you take the plunge with and make the purchase, and which site would you leave at the alter? Read Full Article

As a back-end developer, I have had my hand in many different aspects of ecommerce web development. The majority of my time at Groove Commerce has been dedicated to organizing and maintaining our client’s data, specifically their product catalog. Since this has become my niche, I thought it would make sense for it to be the topic of my debut blog. In order to ensure the product catalog will support future growth and change, it is important to understand the different product types in Magento and the different options for importing/updating the product catalog.
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The key to maintaining search engine friendliness is the ability to quickly change as new strategies are introduced and older ones become irrelevant. Search engine optimization (SEO) is an ever-changing entity that requires constant attention. The actions that generated results six months ago may be completely antiquated today. That’s why the Magento Enterprise and Professional Editions are already one of the most search engine friendly platforms right out-of-the-box. As an open source, modular platform, Magento allows users to stay ahead of their competition through the ability to upgrade and evolve. Current editions have features like URL rewrites, site map generation, and caching that help maintain the flexibility to control important aspects of SEO. But there are some limitations to the platform that could be impacting your SEO rankings. Some of these limitations can be resolved fairly easily in the backend while others can require the use of extensions or customization.

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Improving your landing page will not increase quality score

Having a low quality score can hurt the profitability of your Google AdWords pay per click campaign. If a landing page appears “Landing page quality: No Problems” in Google AdWords, changing will not help increase quality scores. Google basically sees landing pages as either good or bad and there are no varying degrees of good or bad. 

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eCommerce sites in most industries will experience a huge spike in traffic during November, December, and January due to holiday shopping traffic. With online shopping rising in popularity as people strive to avoid lines and crowds, it is vital to make enhancements and add functionality well before the early birds begin buying holiday gifts. This webinar describes some methods you should be implementing to ensure you are capitalizing on the increased traffic this year.

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