Comments on: Going Global With Your eCommerce Site http://www.groovecommerce.com/ecommerce-blog/analysis-strategy/going-global-with-your-ecommerce-site/?utm_source=rss&utm_medium=rss&utm_campaign=going-global-with-your-ecommerce-site We design, build, manage and promote high-converting eCommerce websites. Thu, 01 Dec 2011 15:48:11 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Nolin LeChasseur http://www.groovecommerce.com/ecommerce-blog/analysis-strategy/going-global-with-your-ecommerce-site/comment-page-1/#comment-1073 Nolin LeChasseur Wed, 21 Oct 2009 14:42:35 +0000 http://www.groovecommerce.com/?p=2196#comment-1073 Great points, PJ. There's an enormous opportunity for U.S. retailers who can extend their ecommerce selling capabilities overseas, but as you point out, there are a lot of pitfalls and challenges along the way. I've worked with a number of retailers who have expanded overseas, and if there's one piece of advice that remains a consistently high priority for all top tier retailers, it would be not to underestimate the value of offering as good a customer experience for international shoppers as you do for domestic shoppers. The payback in brand equity, word of mouth, and repeat customers is critical when you're entering new markets. The company I work for, FiftyOne, has published some helpful resources for anybody looking at global expansion, including a piece on the pitfalls of insourcing global ecommerce infrastructure, and another on best practices for international customer experience. Please feel free to check out our resource center at http://www.fiftyone.com/resources if you're interested. Great points, PJ. There’s an enormous opportunity for U.S. retailers who can extend their ecommerce selling capabilities overseas, but as you point out, there are a lot of pitfalls and challenges along the way. I’ve worked with a number of retailers who have expanded overseas, and if there’s one piece of advice that remains a consistently high priority for all top tier retailers, it would be not to underestimate the value of offering as good a customer experience for international shoppers as you do for domestic shoppers. The payback in brand equity, word of mouth, and repeat customers is critical when you’re entering new markets.

The company I work for, FiftyOne, has published some helpful resources for anybody looking at global expansion, including a piece on the pitfalls of insourcing global ecommerce infrastructure, and another on best practices for international customer experience. Please feel free to check out our resource center at http://www.fiftyone.com/resources if you’re interested.

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