Google recently launched a new web metrics tool that geared towards those in the wonderful world of web marketing. It’s called Google Insights, and though it is very similar to Google Trends, there are definitely some unique features worth checking out.

In addition to the keyword popularity by location and across different times available in Google Trends, Insights gives us two new metrics: Top Searches and Rising Searches. Google defines them as the following:

Top Searches – “These terms are related to the filter you’ve selected (time/location/term).”
Rising Searches – “Rising searches are searches that have experienced significant growth in a given time period, with respect to the preceding time period.”

Overall, a very helpful tool that we’re starting to use right away for keyword research, SEO, and other marketing initiatives. Visit Google Insights for more info!