Groove at IRWD2012
ABOUT INTERNET RETAILER WEB DESIGN & USABILITY 2012
The Internet Retailer Web Design and Usability Conference will focus on creating stand-out sites that enable e-retailers to attract and retain customers, generate sales and please today’s more demanding consumer. View Conference Agenda.
The IRWD 2012 Conference is not only about the expert speakers, cutting-edge exhibits, and networking opportunities. Paid conference attendees are also eligible for two free private design consultations.
THE GROOVE BOOTH
This year’s magic number? 306. Visit the Groove team at:

LIVE REVIEWS OF RETAIL WEB SITES! HOW DOES YOUR SITE STACK UP?
A DON’T-MISS SESSION!
February 13, 2012 : 4:00 PM – 5:00 PM
In this lively session, among the conference’s most popular, Groove CEO, Ethan Giffin will display the sites chosen from attendees that volunteer from the floor and take a quick spin through what does and doesn’t work. Even if your site is not chosen for analysis, this is an educational session for all.
Consultants
Ethan Giffin
CEO, GROOVE COMMERCE
Groove Commerce is the brainchild of CEO Ethan Giffin, an industry expert in eCommerce, e-marketing and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility and web analytics. Ethan is regularly invited to speak at the industry’s top conferences, including: Internet Retailer, SMX West, PubCon and SES.
Areas of Expertise
Conversion • SEO • Site Performance • Site Strategy • Usability • User Experience
Industries Served
Apparel/Accessories • Flowers/Gifts/Jewelry • Food/Drug • Heath/Beauty • Housewares/Home/Hardware • Specialty/Non-Apparel • Toys/Hobbies/Sporting Goods

CONNECT
@MackMcGee
/in/mackmcgee
E-mail Mack
Mack McGee
VP, GROOVE COMMERCE
Mack McGee has served as VP of Groove Commerce for three years. Currently, Mack manages Groove’s ongoing partnership with Magento and serves as a lead consultant for many of Groove’s clients. Working alongside CEO and founder of Groove, Ethan Giffin, Mack works with companies to increase the KPIs of their eCommerce site through usability, testing, and online marketing initiatives by working with clients to increase traffic, average order value, and conversion rate.
Areas of Expertise
Conversion • Online Merchandising • Site Strategy • Usability • User Experience • Web Design Review
Industries Served
Apparel/Accessories • Flowers/Gifts/Jewelry • Housewares/Home/Hardware • Specialty/Non-Apparel • Toys/Hobbies/Sporting Goods
Notable Clients

Save 25% – Attend IRWD
DON’T MISS OUT ON VALUABLE INDUSTRY INSIGHTS!
Join Groove at the IRWD 2012 Conference in Orlando! Contact us and we’ll e-mail you a special promotional code & URL that can save you 25% off the price of current registration rates for any conference pass including Exhibit Hall Only and Workshop Only passes – for both individual and group registrations.
Note: The discount only applies to new registrations and cannot be applied to existing registrations.




