A Touch Of Brass has been in the decorative home hardware business for over 30 years. In 1996, owner Jim Long made the move online by launching ATouchOfBrass.com to complement the storefront in Ellicott City, Maryland. Groove Commerce has worked with Jim and A Touch Of Brass to improve his site over the last several years, including a full redesign and ongoing SEO and SEM.
The Challenge:
- Outdated Web Design
- Very Limited Functionality
- Low Conversion Rate
- Minimal Traffic
- Flat Sales
The Results:
- Doubled conversion rate
- Online sales increase 40% and growing
- Tripled organic traffic
- A fresh, clean web design
- A flexible site - Allowing for easy enhancements and design tweaks
Final Notes:
Being one of Groove Commerce's oldest and longest running clients has helped A Touch of Brass stay ahead of the curve. With our ongoing marketing services we've worked to provide the highest ROI, coupled with a design that is constantly evolving to match the company and their customers' needs.
