A Touch of Brass
A Touch of Brass came to Groove Commerce with high expectations of increasing their sales and updating their website design and functionality. After the design and development of their new eCommerce site, Groove then worked tirelessly every month as part of our Managed eCommerce program.
In 2005, A Touch of Brass had an outdated website with a poor design and limited functionality. Online sales were also low, a direct result of the poor design, low conversions, and little organic traffic.
Groove gave ATouchofBrass.com a major facelift - updating the design with a search engine friendly css-based layout, a one page checkout, and a user-friendly navigation. They were also put on a monthly managed SEO and PPC marketing plan to increase their organic traffic and ROI on ad spend, respectively.
In 2008, A Touch of Brass enjoys conversion that are more than double where they were before Groove took over. Online sales continue to grow at over 40% per year and organic traffic has nearly tripled!
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