Bargain Pool and Spa

Bargain Pool and Spa had a big problem: no sales and almost no traffic. Bargain wanted to become a major player in the pool supply industry online, and in such a competitive industry, they would need a professionally designed, user friendly, high converting website. They would also need a strategic marketing plan in order to bring them the kind of traffic they would need to compete.

In terms of design, our first goal was to identify the categories, products, and layout that would be most effective for the pool supply industry. We then created a The marketing strategy was to create and manage a Pay Per Click campaign to jump start the traffic and sales to the site, while also focusing on building organic traffic through a structured SEO plan.

With a highly professional design and the kind of user friendly features necessary for high conversions, Bargain Pool and Spa's online sales increased every month since the launch. They continue to experience increases in organic traffic and benefit from a high ROI on their ad spend, making all the dollars they spend bring them back a very healthy profit.