Jeep 4×4 Center has been selling jeep parts and accessories online since 1997 and have since positioned themselves as a leader in the industry. Though they are constantly making changes to improve their site, it had been a while since they had a sweeping design change. They came to Groove for some front-end design work, and what came out was a more user-friendly, updated design that had more focus on customer assurances and increasing conversions.
The Challenge:
- Increase conversion
- Provide a more professional feel
- Reduce checkout abandonment
- Leave existing site architecture in tact
- Funnel more homepage visitors through the site
The Results:
- Reduced checkout abandonment over 30%
- Increased sitewide conversion rate 19%
- Fast, professional design
- Decreased bounce rate and exit rate
- Increased pageviews and time on page
Final Notes:
Jeep 4x4 Center's new site is both simpler to use, and easier on the eyes. Groove's creative team immersed themselves in the Jeep industry to come up with a design that fits right in with the demographic.
