Gotügo
In early 2008, the young, Maryland-based portable restroom provider came to Groove looking for a new website. Just 6 months prior, they had their first website designed. The site looked great, but had just one problem: it didn’t bring them any business. As a new company, gotügo was looking for a website that could maximize the business they received from the web, and knew they needed to make some serious changes if they were going to do so.
On their first generation website, gotügo did a great job with their branding but missed several other elements crucial to a successful website. Their first site was built all in flash, making it difficult for the search engines to crawl, let alone rank high. They were also lacking an intuitive navigation and a clear call to action to generate leads.
Groove kept gotügo's branding, but moved them onto a search friendly platform with a new design and new navigation. Custom contact forms were added to every page and tailored to their specific type of customers to maximize conversion. Geo-targeted PPC and SEO campaigns were also set up to start sending traffic to the new website.
Within a few weeks of launching the new site, the results were astounding; in that short time, gotügo received more targeted leads than they had in the 6 months prior with their old site. They continue to enjoy a very healthy conversion rate, targeted organic traffic, and an abundance of leads tailored to their services.
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