Groove and Optimum Energy first crossed paths at the 2008 Internet Retailer Web Design Conference. But it wasn't until after the Boston IR show in June '09 they ended up working together. Optimum Energy Products, Ltd. is a distributor of electrical test & measurement products and portable gas detection equipment. Their company works in several niches and includes a family of over 15 different websites, each focused on a separate market. Optimum Energy began working with Groove in June 2009 to redesign the front end of their websites.
The Challenge:
- Low Conversion
- Limited Usability
- Lack of Aesthetic Appeal
The Results:
- Gorgeous Design
- Simple and Usable Navigation
- Speedy Load Time
Final Notes:
Optimum wanted to work with Groove to redesign the front end of their websites with a big focus on usability, conversion and aesthetic appeal.