P.C. Fallon, a fine home and bath products retailer, was founded in 1993 in the small, central town of Thomaston, Georgia and has been on the web since 1998. Their eCommerce website sells products from popular brands such as Crabtree & Evelyn and Caswell-Massey as well as niche brands. We first met the owners of P.C. Fallon at the Internet Retailer Conference in Boston. We took a look at their website during a free consultation and offered a few suggestions to improve usability, design, and conversions. Soon after, Groove and PC Fallon decided to work together on a new website.
The Challenge
The Challenge:
- Brand development
- Unintuitive site navigation
- Cumbersome site usability
- Low conversion rate
- Visually inconsistent site design
The Results:
- Bedding Products Configurator
- Custom eCommerce Site Search
- One Page Checkout and mini cart
- Increased usability and navigation
- Stock Availability Display Feature