Tools Today is one of the web’s leading retailers for router bits, saw blades, and CNC tools. Having been in the business for quite some time, the people at Tools Today came to Groove knowing exactly what they wanted: An increase in conversion rate.
The Challenge:
- Increase conversion
- Improve load time and user pages per visit
- Improve on-page SEO
- Update look and feel of old site
- Implement custom functionality
The Results:
- Extremely fast, professional web design
- Bulletproof checkout
- Integration of 3rd party site search
- Custom functionality that improves usability
- 10% sitewide conversion increase
Final Notes:
Not only did Groove improve the sitewide conversion rate for Tools Today, but the redesign also led to a bump in organic traffic, as the site's new hierarchy and infrastructure increased search engine friendliness.
