Having a great website means nothing if there is no traffic to it. Inbound marketing consists of content that users are actively engaged with, such as blogging, eNewsletters, video, social media, etc. This is in contract with more traditional tactics like commercials, billboards, telemarketing, etc. Both types of marketing have their place, but by its very nature, inbound marketing can be achieved with much lower investments and much higher ROI.
Inbound marketing is inherently measurable. You can see what drives success and adjust your strategies accordingly.
Groove works with clients to develop appealing content that fits three criteria:
- Have meaningful value
- Designed to be shared online
- Drive conversions
Of course we do much more than just inbound marketing. Check out our other online marketing services as well:
- Search Engine Optimization (SEO)
- Paid Search / Pay Per Click (PPC) Management
- Conversion Rate Consulting
- Social Media Management
- Email Marketing
- Multivariate Testing
- Hubspot Consulting
Ready to learn more? Contact us online today, or call 800-564-9826 to see how we can help you drive more traffic and increase the revenue on your site.