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Home » What We Do » Google Analytics Consulting

Google Analytics Consulting

How well is your website really performing? Even though measurability is one of the biggest advantages of eCommerce, answering that question isn’t always simple. Through our web analytics consulting services, we’ll use the sophisticated tools of Google Analytics to help you assess and understand your site performance. Then we’ll help you use that data to continually improve your conversion, ROI and overall site performance.

Our Web Analytics Consulting services include:

• Develop overall web analytics strategy
• Document key performance indicators
• Implement analytics solution including tagging
• Setup conversion goals and filters
• Create monthly reports to benchmark our progress and your site’s performance

What Do You Measure?

With any eCommerce web site, there are a whole host of variables and metrics to consider and evaluate. We’ll make sure that you not only understand all of them, but that we effectively use them to maximize the potential of your web site. Some of these performance metrics include:

• Conversion Rate - What’s your overall conversion rate? From new visitors vs. returning visitors? From paid traffic vs. organic traffic? We’ll break down these numbers for you by explaining specifically which factors affect conversion rate; then we’ll fix them, one by one.
• Internal Site Searches - What are people looking for on your site? Are they getting results? Are they buying from you or leaving your site? Maximize conversions from your site search by helping us interpret valuable site search data and implement the necessary changes.
• Shopping Cart Abandonment - How many people leave your site during the checkout process? See at which point during the checkout people leave your site and let us help you figure out why.
• Effectiveness of Marketing Campaign(s) - Are your Search Engine Marketing (SEM) campaigns performing as good as you thought? What’s your ROI? Are your e-mail marketing campaigns profitable? Learn what’s working and let us improve what’s not.
• Content Performance - See how visitors navigate through your page and let us determine how you can benefit from it. We’ll help you focus on strategic layouts for top landing pages with your content that performs the best.

Ready to learn more? Contact us online today, or call 800-564-9826, and we’ll answer all your questions in person.