1 MIN READ | eCommerce Strategy

How Does Your Conversion Rate Measure Up?

January 9, 2008

Pit your eCommerce site's conversion rate against the current average and see how you stack up. According to Fireclick, conversion rates across a large number of sites are as follows:

Conversion rates for January 9th, 2008 by industry:

Fashion and Apparel: 2.3%
Electronics: 0.6%
Catalog: 5.8%
Specialty: 1.9%
Outdoor and Sports: 0.9%
Software: 3.8%

Where does your site's conversion rate fit in? If you're above average, congratulations. You likely still have a long way to go before you can compare yourself to the top converting websites, which top out at nearly 24% conversion.

Conversion rates for January 9th, 2008 by industry:

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