HubSpot

New URL Tagging Feature in Google Analytics: Sneak Peek

May 05, 2016   •   1 Min Read

As a Director of Paid Media often does, I was tinkering around in Google Analytics when I came across a feature I had not seen before which will be invaluable to those struggling with tagging URLs.

Previously, advertisers had to find an external site, chrome plugin, or outdated spreadsheet in order to configure their tracking URLs to get visibility in Google Analytics. With this new feature, advertisers can configure campaign tracking URLs natively in Google Analytics and avoid multiple URLs showing up in reports.

I can see plenty of benefit for marketers, advertisers, and bloggers alike in using this and it's official from Google, so no worries about data leakage.

As it appears this feature is in beta mode, I wanted to give a sneak peek in the event that it goes live for general release (and I hope that it does). See the deck below for workflows and a couple insider tips and tricks:

What do you think of the feature? Do you have access to it yet?

***

Want to get more out of your marketing efforts? Drop us a line; we'd love to partner with you on strategy, demand generation, analytics, paid media, sales integration, and more.

Explore more tags: HubSpot Blog
Related Content

You Also May Like

HubSpot

Use The HubSpot Shopify Integration To Sync Customer Data

Introduction Running an online store is full of day-to-day excitement, but the data...
Learn More
Blog

How Cordova Outdoors Manufactures Insulated Coolers In the USA with Gentry Jensen - EP 003

Podcast: Download | Subscribe: Apple Podcasts | Google Podcasts | Spotify Meeting...
Learn More
Klaviyo

Klaviyo Abandoned Cart: 5 Strategies to Increase Conversion

It takes a lot of work to get customers to your eCommerce store. Whether you use SEO...
Learn More
Blog

Omnisend vs Klaviyo: A Marketer's Perspective on the Best Choice

One of the main factors to consider when growing your brand is choosing an email...
Learn More
Blog

Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

In 2024, email marketing is far from dead. Contrary to popular belief, it continues...
Learn More
Blog

Klaviyo vs HubSpot: A Side-by-Side Comparison

While many tools are required to successfully manage a digital-age brand, the tools...
Learn More
20 Best Shopify Apps LP Background Small
eBook
E-BOOK

20 Best Shopify Apps For Your eCommerce Store

Download e-Book

Let's Grow Your eCommerce Business, Together.