New URL Tagging Feature in Google Analytics: Sneak Peek

May 05, 2016   •   1 Min Read

As a Director of Paid Media often does, I was tinkering around in Google Analytics when I came across a feature I had not seen before which will be invaluable to those struggling with tagging URLs.

Previously, advertisers had to find an external site, chrome plugin, or outdated spreadsheet in order to configure their tracking URLs to get visibility in Google Analytics. With this new feature, advertisers can configure campaign tracking URLs natively in Google Analytics and avoid multiple URLs showing up in reports.

I can see plenty of benefit for marketers, advertisers, and bloggers alike in using this and it's official from Google, so no worries about data leakage.

As it appears this feature is in beta mode, I wanted to give a sneak peek in the event that it goes live for general release (and I hope that it does). See the deck below for workflows and a couple insider tips and tricks:

What do you think of the feature? Do you have access to it yet?


Want to get more out of your marketing efforts? Drop us a line; we'd love to partner with you on strategy, demand generation, analytics, paid media, sales integration, and more.

Explore more tags: HubSpot Blog
Related Content

You Also May Like


How eCommerce Operations Unlocked Cutter & Buck’s Custom Apparel Business with Dave Santiago - EP 002

Podcast: Download | Subscribe: Apple Podcasts | Google Podcasts | Spotify Meeting...
Learn More

Shopify Email vs. Klaviyo: Our In-Depth Comparison for 2024

Studies show that customers still prefer to be contacted by eCommerce businesses via...
Learn More
eCommerce Strategy

Top 25+ eCommerce Mobile Site Examples You Can Learn From [2024]

Smartphones and tablets have changed the way we live our lives, and people are...
Learn More

Best CRM for Shopify? Our Favorite Apps and Integrations

On its own, Shopify is one of the most robust eCommerce platforms. However, to...
Learn More

Shopify Marketing Strategies: 6 Proven Strategies

Filling your Shopify store with exceptional products your target audience can’t...
Learn More

Shopify Abandoned Cart Email: Inspiration for Your Next Flow

If you’re like most people who shop online, you’ve probably abandoned your share of...
Learn More
Klaviyo Vs Attentive  - 524x352

Klaviyo Vs Attentive: Our Head-To-Head Comparison

Download e-Book

Let's Grow Your eCommerce Business, Together.