Klaviyo

How BluntPower Smoked the Competition with HubSpot CRM

Mar 01, 2018   •   1 Min Read

How BluntPower Utilized HubSpot CRM 

The Challenge

Building on its strong wholesale business, BluntPower wanted to improve the organization of its sales process. After engaging with Groove for an eCommerce website redesign and marketing engagement, BluntPower began looking for ways to use HubSpot sales tools to streamline its wholesale operations. BluntPower's sales team needed a solution that was manageable and could grow with their business.

The Solution

After setting up BluntPower's HubSpot account, we began exploring ways to integrate Sales Tools into their business. Our team helped them develop a clear process that centralized around sales funnel stages, lead statuses and deal stages to better understand and serve their prospects.Our marketing team also drove traffic to BluntPower's sales team calendars using the HubSpot calendar tool and created smart lists to segment wholesalers. Currently, we are finalizing CRM definitions to create more automations and use sales templates in the future.

To support these sales efforts, our marketing team also created a rewards landing page, infographics, wrote blogs and managed social media to drive more traffic to B2B and B2C aspects of BluntPower’s website.

The Results

Since implementing HubSpot Sales Tools with Groove, BluntPower has closed 10 deals, achieved a 23% email to meeting conversion rate and a 17.5% rate of meetings to closed deals.

The Impact

Groove's work with BluntPower helped them better structure their wholesale process to scale. Additionally, our wholesale sales enablement strategy helped close the loop on their inbound marketing and sales efforts.

Explore more tags: Klaviyo Blog
Related Content

You Also May Like

Blog

The 5 Best AI Video Tools for eCommerce Brands In 2023+

In the realm of digital content creation, video has emerged as a dominant force,...
Learn More
Blog

An eCommerce Agency's 5 Best Social Media AI Tools For Online Sales

In today's interconnected world, social media has transformed into an indispensable...
Learn More
Blog

The Best Product & Lifestyle Photography AI Tools for eCommerce Stores

T he rapidly evolving world of AI in eCommerce means that artificial intelligence...
Learn More
Blog

The History, Present, & Future of AI (Artificial Intelligence) and eCommerce

In today's fast-paced world, automation plays a vital role in various industries,...
Learn More
Blog

Visual Branding in eCommerce: Why It Matters

Online stores need to catch our attention and be memorable in order to stand out....
Learn More
Blog

Klaviyo CDP: Revolutionizing Customer Data Platforms for Enterprise Brands

Watch on YouTube Starting with the Basics: What is a CDP? To start, let's peel back...
Learn More
BigCommerce vs Shopify_ Everything You Need to Know - 524x352
eBook
E-BOOK

BigCommerce vs Shopify:
Everything You Need to Know

Download e-Book

Let's Grow Your eCommerce Business, Together.