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Groove Commerce Bridging the Gap Between Inbound Marketing and eCommerce

Groove has made it its mission to bridge the gap between inbound marketing and eCommerce.

Earlier this year, the Baltimore-based creative marketing, web design and development agency, launched A HubSpot Certified integration, is an eCommerce custom development application for Bigcommerce, Shopify and Magento. leverages customer and order data from the software platforms with HubSpot's powerful suite of inbound marketing and reporting tools to drive more revenue online for customers. 

Groove, a HubSpot Platinum Agency Partner, Bigcommerce Enterprise Partner, Magento Certified Gold Partner and Shopify Partner, found that customers were not fully leveraging the programs’ essential features due to the inability to capture customer and order data within HubSpot out-of-box. This kind of integration was missing from the market, so the team at Groove built one.

Meet automatically syncs customer and order data for smarter reporting and customer segmentation. To date, Groove clients using the HubSpot custom development application have seen an 18% increase in overall revenue, a 21% decrease in shopping cart abandonment and a 10% increase in repeat purchase rate. features help merchants to address:

  • Abandoned Shopping Cart: Capture all Bigcommerce, Magento and Shopify cart abandonments in a HubSpot smart list. Then, recover these carts with a triggered, fully customizable email workflow. Cart recovery emails will include pictures of the abandoned products, as well as a session restore link that will allow customers to return to a pre-filled shopping cart in just one click.
  • Automated Emails and Workflows: Create an unlimited amount of triggered emails to personalize messaging and increase the customer lifetime value. Automated workflows can include a welcome series, cross-sells and upsells, post-purchase follow up, product review requests, and more.
  • Advanced Reporting and Customer Segmentation: Fully sync all customer and order data from Bigcommerce, Magento and Shopify with HubSpot’s smart lists to gain valuable insights about customers, including first and last order date, most recent order total, lifetime revenue, total number of orders, products purchased, and more.

This ultimate integration, originally built for Groove customers, is now offered to the open market. Visit to learn more!

HubShopl.y Assets: Bridging the Gap Between Inbound Marketing and eCommerce

Optimize with an effective eCommerce inbound marketing strategy! 

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