What Is The HubSpot eCommerce Plugin?

Aug 03, 2015   •   2 Min Read

We really wanted to create an integration with various functionalities. There are some apps that move order data and automatically upload email addresses into HubSpot, but not many take advantage of the analytics HubSpot has to offer.

We took matters into our own hands and created a HubSpot eCommerce Plugin. This plugin integrates HubSpot across three eCommerce platforms. Read on to discover how it works and the benefits it can have for your online store.

What Is The HubSpot eCommerce Plugin?

As an Elite BigCommerce Partner Agency and Shopify Plus Partner, our team works tirelessly to deliver the best eCommerce experience to our clients. Drive more online revenue by taking full advantage of customer and order data in HubSpot. The HubSpot eCommerce Plugin integrates with your eCommerce platform and increases conversions by utilizing HubSpot’s powerful suite of inbound marketing and reporting tools.

The HubSpot eCommerce Plugin is the ultimate integration between HubSpot and the following platforms:

  • BigCommerce
  • Shopify
  • Magento

Discover below how the HubSpot eCommerce Plugin for BigCommerce, Shopify or Magento can benefit your online business.

Key Features

With a strong eCommerce background, our team set out to include the inbound marketing methodology when creating the HubSpot eCommerce Plugin. Increase conversions and online revenue with the HubSpot eCommerce Plugin’s ability to automatically sync data, capture abandoned carts and leverage HubSpot automation.

Automatically Sync Data

The HubSpot eCommerce Plugin automatically syncs your website data into your HubSpot account for accurate reporting and smarter customer segmentation. With HubSpot’s smart lists, you’ll gain more insights about your customers - like first and last order data, most recent order total, lifetime revenue and many more. Taking advantage of this customer and order data increases the accuracy of customer segmentation, so you’ll target the right customers (or leads) at the right time during the buyer’s journey.

Capture Abandoned Carts

Ever wonder if there are people who shop on your website, add things to their cart but never make a purchase? Reducing cart abandonment is critical for increasing sales and winning back customers that originally exited out of your site.

With this plugin, capture abandoned carts using HubSpot smart lists. Then, make use of HubSpot workflows to quickly turn those shoppers into customers. With automated abandoned cart recovery emails, shoppers are reminded of the items they left behind and are more inclined to make that purchase.

Leverage HubSpot Automation

After segmenting customers and leads, create unique and personalized triggered emails. Use HubSpot’s smart lists and workflows to send an unrestricted number of automated emails to various segments of customers. Increase your average customer lifetime value by including things like welcome series, post-purchase follow-up and product review requests into your email marketing strategy.


We hope this has helped you gain an understanding of how our HubSpot eCommerce Plugin can benefit your BigCommerce, Shopify or Magento store. If you’re interested in learning more about this plugin or have any questions, contact us through the form below. We’ll be happy to help!

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