Whether your business is ready or not, the marketing landscape as we know it is being disrupted. Traditional marketing tactics that entrepreneurs and small-business owners have relied on for years are becoming increasingly more expensive and simultaneously less effective. So what can you do to rebound? The answer: adopt an inbound approach to your marketing strategy.
Now, as a busy CEO, you likely don't have time to spend hours upon hours studying the ins and outs of inbound marketing. That's why we have condensed the core elements and best practices of inbound into a 45-minute executive webinar which we spearheaded with our friends at SmartCEO, specifically their SmartContent Studios division.
In this FREE webinar recording of The CEO's Guide to Inbound Marketing, you'll learn:
- What inbound marketing is and why it's important
- How inbound marketing compares to traditional, outbound marketing
- The impact on and meanings for CEO's
- How to staff and budget for inbound marketing
- And more!
Supplemental webinar materials:
SmartCEO’s mission is to educate and inspire the business community through its award-winning magazine, connections at C-level events and access to valuable online resources. SmartCEO’s integrated media platforms reach decision makers in the Baltimore, New York, Philadelphia and Washington, DC metropolitan areas.