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Local SEO Tools To Increase Organic Search Rankings

August 25, 2020
2 Min Read
Local SEO Tools To Increase Organic Search Rankings

HubSpot reports that 46% of all Google searches are local, and with billions of web pages indexed on all the major search engines, competition is more fierce than ever to top search engine rankings. So, what does it take for local business owners to separate themselves from industry giants and appear on the first page of organic search results?

Continue reading to learn about two local SEO tools to help you drive more traffic to your website, gain more online exposure and attract people in your area to your online store.

Local SEO Tools: Our Favorites

In addition to implementing these local SEO tips, be sure to optimize your listings and implement either of these local SEO tools to drive more website traffic:

  1. Google My Business
  2. Moz Local

Google My Business

Connect with customers across Search and Maps with a Google My Business account. Google decides the order of local rankings based on relevance, distance and prominence.

Make phone calls, messaging and reviews available so that people can reach your business at any time of the day. See an overview of how your customers engage with you through your business profile, and analyze the number of views, searches, calls, website clicks, direction requests, bookings and more within Google My Business.

Improve your local ranking and boost your business's organic presence in Google Maps and Search by updating your business information and establishing a unified NAP (name, address and phone number). Also, be sure to verify the location of your store, update store hours to accommodate to holidays and add photos of your store, products, etc. to gain consumer trust. 

Moz Local

At Groove, we use Moz for website audits, keyword research, on-page grader and more. Moz is also one of our favorite local SEO tools because it offers a variety of features, such as:

  • Location data management
  • Real-time profile management
  • Data cleansing process
  • Automated deletion for duplicate listings
  • Review management
  • And more!

This tool helps businesses maximize reach by sending accurate listings to the search engines and programs that your customers are using. It is the only automated solution that deletes any duplicates to prevent repetitive listings (other solutions offer only temporary suppression).

The dashboard shows instant alerts to help businesses respond quickly to inquiries and displays important information like rich data, special hours and more to make it easily accessible for businesses to edit when needed.

Moz Local works by:

  • Completing your location data and getting it ready to distribute
  • Ensuring data accuracy with data cleansing
  • Distributing your location data across search
  • Allowing both search engines and new customers to find your local business


Google My Business and Moz Local are two effective local SEO tools that, when implemented correctly, help businesses rank in organic search results and drive significant website traffic. If you're looking for help improving your SEO strategy, check out these other eCommerce SEO tools that we recommend to clients for keyword research, backlink information and more.

If you're considering partnering with a dedicated SEO agency to leverage technical and non-technical SEO strategies to grow your business, our team is here to help. Just fill out the form below with any questions or concerns, and a member of our team will be in touch!

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