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Groove Commerce
By resolving Magento abandoned cart, you can convert high-intent customers and capture lost revenue for your eCommerce business. In this blog, we cover the tools and strategies you need for your inbound marketing strategy.

Cart Abandonment is a huge problem. An average eCommerce store loses 75% of its sales to shopping cart abandonment with some studies reporting over 80% loss.

Many articles and blogs report similar reasons for cart abandonment and the loss of a eCommerce sale, but it really boils down to these four:

  • Forcing customers to create an account
  • Charging customers unexpected shipping costs
  • Researching to buy later
  • Trusting the security of the checkout process.

This blog focuses more on how to get all customers back to the store regardless of reason for leaving the first time.

One massive eCommerce savior is the ability to send a follow-up email to the shopper with a link to restore their cart from their previous session. With most eCommerce platforms, including Magento, it is not possible to automate that process without an integration. This tedious task that most business owners don’t follow through with has the potential to lead to more sales, less abandoned carts and future purchases from the same customer.

Here at Groove Commerce, we created an extension for this very task. Our HubSpot Integration with BigCommerce, Shopify and Magento is designed to link your current eCommerce platform to the marketing platform HubSpot.

Magento, one of the largest eCommerce platforms, is integrated with HubSpot to provide your business every tool it needs for abandoned cart prevention.

Why Recovering Abandoned Carts Matters

When your customer places an item in their cart, they want it. If you think of cart abandonment in terms of a “brick and mortar” store, it's like having three out of every four customers leave their cart at the cashier right before leaving. Overall, abandoned cart email strategies help to increase revenue by decreasing the percentage of abandoned carts for your online store.

These cart abandoners have the highest likelihood of buying, but there is no way to automate Magento abandoned cart to follow-up with potential buyers. HubSpot, however, can easily track the customers that leave with items still in their cart. Not only can HubSpot track it, but it also offers tools to email those customers and restore their cart where they left off. This is where our integration comes in.

HubSpot & Magento Integration and Magento 2 Abandoned Cart

While we were working on eCommerce marketing solutions for our clients a few years ago, our developers noticed there wasn’t a great way to integrate Magento with HubSpot to take advantage of the tools offered by both platforms. This posed a huge problem and opportunity for us to create a new extension to merge a powerful eCommerce tool with a powerful marketing tool.

Magento is an extremely customizable platform, but it lacks in tools to see site performance. HubSpot is a marketing tool used to track statistics and target customers by reminding them about the items they liked but didn’t purchase. HubSpot even allows you to email coupons to customers as an incentive to complete purchase.

HubSpot & Magento Integration: Abandoned Cart Features

Abandoned Cart Recovery

In your newly downloaded HubSpot & Magento Integration, you can set up smart lists to track who abandoned their cart. The beauty of this integration is that it can take that abandoned cart list and recover these carts with a fully customizable email workflow to try and get the customer back to the site.

In the email, the products in the customers abandoned cart will appear in photos in addition to a session restore link to place the products back in the cart in a new session.

Automated Email and Workflows

The HubSpot & Magento Integration also allows you to create limitless triggered emails for various occasions like a special sale, a coupon code, a thank you email/offer, a product review, a suggestion of what else to buy and even a holiday greeting. This not only keeps your business on your customers' minds but also creates more repeat customers and overall customer satisfaction.

Advance Reporting and Segments

In Magento, you already have data from your customers' orders. With our HubSpot & Magento Integration, you can use HubSpot’s smart lists and reporting tools to gain more insights about your customers. Some of the tools include looking at order data, lifetime revenue generated by each customer, and the products purchased by them.

Results We’ve Seen with HubSpot & Magento Integration

With our clients at Groove, we have seen an 18% increase in overall revenue, a 21% decrease in abandoned carts, and even a 10% increase in the repeat purchase rate. Just let that sink in. When your abandoned cart rate goes down 21%, your revenue increases by 18%. That’s almost a perfectly direct correlation.

HubSpot & Magento Integration Reviews

“Super useful app, and tremendous support--Ethan answers questions promptly and thoughtfully.”

"[] has worked out very well with our HubSpot account and allowed us to maintain automatic workflows. Very easy to install and use in HubSpot." User, Lucky Scooters

How to Purchase and Install the HubSpot and Magento Integration

Still don’t believe us? That’s okay, we have a 14 day free trial that should convince you. We also have a host of resources for you to learn more about installation and how to effectively use the tool to begin your abandoned cart project.


Whether your a large company a small company just starting out, you will face the issue of abandoned carts. It’s just a part of the business, but what can make your company stand out over other online stores is the follow up. Show that customer your business cares with a personalized email thanking them for the visit and saving their cart for them. Offer that coupon that will convert the cart abandoner to a repeating, loyal customer.

Magento and HubSpot are both great tools separately, but when you combine them with, you will see a huge bump in your eCommerce activity and conversions.It pays to show your customers you care.

Have any questions about the tools mentioned above or just want to chat? Request a free eCommerce Assessment below to speak with our team of experts.

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