3 MIN READ //
Black Friday Ideas for Your eCommerce Store
With the holiday season comes some of the most important days of the year for your business: Black Friday and Cyber Week. That’s right, it’s time to k...
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4 MIN
Branding Basics: How Your Branding Strategy Plays a Role in Your Business
“No one will follow you if you don’t know where you are going,” – Jack Trout
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3 MIN
Understanding Online Shopping Personas & Target Audience Profiles
A few years ago while at a leading tech financial firm in Silicon Valley, a team of marketers from my division were presenting t...
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2 MIN
Facebook Ad Targeting Tips You Should Be Using in 2018
Facebook Ad targeting has come a long way since its infancy in 2007. Whether you’re trying to reach existing customers or follow...
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3 MIN
Create a Killer Content Marketing Strategy Framework in 8 Steps
Killer content. Every marketer in 2018 wants to drive organic traffic by creating a 1-to-1 relationship with their brand. But ...
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2 MIN
4 Tests to Double eCommerce Conversion Rates
Although A/B and multivariate tests were once reserved for technical experts, Google introduction of Google Optimize last summer...
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2 MIN
eCommerce Site Analysis - The Basics
eCommerce is constantly evolving and your strategy should be too. If not, the competition will eat you for breakfast (num num). ...
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