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Dippin’ Dots

Primary Service: Website Redesign
Primary Technologies:
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Background

How We Enabled Dippin' Dots To Sell Ice Cream Online With BigCommerce

Looking to bring their online presence into 2022, Dippin’ Dots contracted Groove Commerce to create an all-new eCommerce store that would update their outdated BigCommerce instance. The primary goal of this project was to capture the fun and imaginative spirit that Dippin’ Dots has embodied for so many years, while also enabling customers to purchase products online.

The Challenge

Brand Identity

Part of what makes Dippin’ Dots such a special and nostalgic brand for consumers is the imaginative and unique branding that is synonymous with their physical locations. The Dippin’ Dots team wanted to ensure that this identity transferred 1:1 to their new eCommerce experience. With lifetimes filled with personal memories of the product, the Groove Commerce team knew exactly what had to be done to meet these objectives.

Shipping

The client’s primary technical requirement was the ability for consumers to purchase Dippin’ Dots online. On top of issues that are typically associated with perishable goods, Dippin’ Dots products have specific and challenging fulfillment constraints.

Dippin’ Dots must be stored in extremely cold temperatures that a standard freezer cannot provide. At retail locations and kiosks across the country, specialized sub-zero freezers must be used to ensure that these delicious treats do not melt before they are consumed.

In an eCommerce environment, the product must be shipped and packed with frozen carbon dioxide, also known as dry ice. Once the package has been received by the customer, the product must be consumed in the first 24 hours after arrival, making the delivery date essential to a great customer experience.

Customer Engagement

As eCommerce experts, we know that a high level of customer retention starts with a high level of customer engagement. Finding a way to engage with customers, however, can be a challenging task for merchants. We wanted to find ways for visitors new to the brand, as well as those who grew up with the product to feel a true connection.

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Solution

Exceptional Customer Experience

To solve this challenge of ice cream melting before consumption, our team built a customized shipping calendar and date picker that is integrated into BigCommerce’s optimized one-page checkout.

This functionality allows users to select specific delivery dates, view blackout dates and see corresponding shipping methods and shipping costs prior to selection. To accomplish this customization, our back-end development team leveraged Advanced Shipping Manager functionality to complement our custom development solution.

With this custom-built feature set, customers can plan for their Dippin’ Dots to arrive exactly one day before, or even on the same day as their next birthday party, cookout, or family get-together.

Shipping Constraints

To solve this challenge of ice cream melting before consumption, our team built a customized shipping calendar and date picker that is integrated into BigCommerce’s optimized one-page checkout.

This functionality allows users to select specific delivery dates, view blackout dates and see corresponding shipping methods and shipping costs prior to selection. To accomplish this customization, our back-end development team leveraged Advanced Shipping Manager functionality to complement our custom development solution.

With this custom-built feature set, customers can plan for their Dippin’ Dots to arrive exactly one day before, or even on the same day as their next birthday party, cookout, or family get-together.

Customer Retention

To solve this challenge of ice cream melting before consumption, our team built a customized shipping calendar and date picker that is integrated into BigCommerce’s optimized one-page checkout.

This functionality allows users to select specific delivery dates, view blackout dates and see corresponding shipping methods and shipping costs prior to selection. To accomplish this customization, our back-end development team leveraged Advanced Shipping Manager functionality to complement our custom development solution.

With this custom-built feature set, customers can plan for their Dippin’ Dots to arrive exactly one day before, or even on the same day as their next birthday party, cookout, or family get-together.

Recipes

To solve this challenge of ice cream melting before consumption, our team built a customized shipping calendar and date picker that is integrated into BigCommerce’s optimized one-page checkout.

This functionality allows users to select specific delivery dates, view blackout dates and see corresponding shipping methods and shipping costs prior to selection. To accomplish this customization, our back-end development team leveraged Advanced Shipping Manager functionality to complement our custom development solution.

With this custom-built feature set, customers can plan for their Dippin’ Dots to arrive exactly one day before, or even on the same day as their next birthday party, cookout, or family get-together.

Dot Crazy Email Club

To solve this challenge of ice cream melting before consumption, our team built a customized shipping calendar and date picker that is integrated into BigCommerce’s optimized one-page checkout.

This functionality allows users to select specific delivery dates, view blackout dates and see corresponding shipping methods and shipping costs prior to selection. To accomplish this customization, our back-end development team leveraged Advanced Shipping Manager functionality to complement our custom development solution.

With this custom-built feature set, customers can plan for their Dippin’ Dots to arrive exactly one day before, or even on the same day as their next birthday party, cookout, or family get-together.

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Watch Our Shipping Calendar in Action

The Results

Creating a special experience for online customers who have historically only ever purchased at physical locations can be a real challenge for merchants new to the eCommerce space. Luckily our team of eCommerce designers and developers specialize in exactly that.

With this fresh website now live, we are excited to see the positive results that this website launch brings our client in the future! Learn how we can solve your specific eCommerce challenges by reaching out to our team of experts below.

10x

Average Client ROI

100+

Sites Launched or Managed

100+

Sites Launched or Managed

10x

Average Client ROI

Testimonials

What Our Clients Have To Say

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Complete web overhauls are no easy feat, but working with Groove Commerce was an amazing experience, and we are so grateful for their collaboration and dedication to the project.
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