Spinning Case Study
- Platforms
- BigCommerce Enterprise
The Challenge
Getting an Athletics Leader in Top eCommerce Shape
Spinning is the world leader in indoor cycling. They aim to design and build the world’s best performing indoor cycling bikes and accessories, creating the perfect bike for every type of rider.
Spinning commissioned Groove Commerce to evaluate eCommerce technologies and create a site focused on driving revenue and engagement from the consumer and pro audiences.
The Solution
Custom Design & Development with BigCommerce Enterprise
- Platforms
- BigCommerce Enterprise
- Services
- Website Support
- eCommerce Strategy
- eCommerce Design
- eCommerce Development
Following a comprehensive technical and marketing discovery process, our team created a custom design on BigCommerce Enterprise. We focused on improving overall user experience and creating a responsive, conversion-centric eCommerce store to funnel users based on their buyer personas.
HOW WE DID IT
- Replatformed to BigCommerce
- Developed a class module using litmus. Built a way to connect bigcommerce and litmus that allows you to search by location and see what trainings are around you
- Created a way to show EU or USA site depending on your location
Explore Left-to-Right
Home Page
Navigation
Category Page
Sub-Category Page
Product Page
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